A Bugatti You Can Afford


“We are thrilled to be working with Bugatti – a marque universally renowned for its state-of-the-art automobiles. This collaboration is rooted in a shared passion for quality and sector-defining performance, Just as each Bugatti embodies the incomparable driving experience, this ultra-precise razor was developed not just to shave, but to create the utmost luxury at-home shaving experience.”

Gary Coombe, CEO, P&G Grooming.

Bugatti has a thing for collaborations, and they’ve just announced a new one with Gillette. They’ll collaborate to create the GilletteLabs | Bugatti Special Edition Heated Razor, which they claim moves the grooming brand’s heated razor “into another dimension.” That means it’s painted in Agile Bleu, the former racing color of France that can now be found on Bugattis like the Chiron Pur Sport.


The handle is composed of premium-grade aluminum zinc and incorporates Bugatti’s “Macaron” insignia. Other lightweight materials, like as anodized aluminum and titanium, are also included in the design, as a nod to the French automaker’s usage of them. It has five blades and Flexdisc technology, which is at the cutting edge of the razor industry. It also has a stainless steel bar adjacent to the blades that warms up when a button is pressed.


“Bugatti embodies passion for perfection, in addition to performance, revolutionary design, and unrivalled quality. GilletteLabs shares these very same values. We are therefore delighted to be working with the world’s leading company in the field of grooming. We pride ourselves on providing the pinnacle of luxurious experiences in everything we do, staying true to our mantra: “If comparable, it is no longer Bugatti.”

Wiebke Stahl, Managing Director at Bugatti International.

The price of the special edition razor is unknown, however the basic kit is $200 without branding. Starting this month, the Bugatti version will be available in a limited number of regions.

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