Apple Autonomous : Devanga Borah

Right now, World is buzzing that Apple cars are coming, so keeping in mind future transportation this is a wonderful opportunity to come up with an Apple Autonomous electric concept micro car. It sounds perfect and interesting. 

Apple
Apple

In future as number of cars increases, so do the demand of micro cars will increase especially in busy urban and city sides. Saturation for big vehicles like SUVs, trucks, MUVs are inevitable, In future, only one class of vehicle can stand up high and that is the market of micro cars with new technology and advanced systems. But to thrive in those situations a brand should keep a keen eye on some of the important criteria like those cars should not be look boring, should be offering functionality and it should be fun and relaxing.

Apple
Apple
Apple

Now talking about the design language of the vehicle, it is inspired by the form of Apple products and some of the Braun products’ design language. Round edges, friendliness, fun was some of the traits that are infused in this project’s design language. The project has a minimalist approach but at the same time things gets interesting by adding some visual attributes like cut lines in door closures and some graphics in wheel arches and in the main frame.

Apple
Apple

The Vehicle is symmetrical, that means it can access charge pot from both directions, front & back and also no need for a reverse system, because the cabin pod can rotate 360 degree and hence offering a good amount accessibility from different angles, which will be very essential in future. The iconic Apple symbol justifies the electric version of Apple car. This micro car is beautiful, friendly and very urbanist.

Apple

Flat wheels ensure maximum gripping, one of the interesting ways for the ingress and egress of the vehicle is that combination of windshield with the door itself, when it flung open, it is somehow depicting the butterfly and gives a positive welcome vibe to the stranger who is about to board.

Apple
Apple

This car is totally balanced, the form of the vehicle is so simple yet elegant enough to make people fall for its magic, this concept is well equipped with autonomous technology that means reaching your destiny securely plus leaving a lot of space inside the vehicle pod compared to an old school micro car, since classic white is the color implies the peace and purity of this vehicle, it is a perfect analogy for my project, although experimenting with different color material and finish (both exterior and interior CMF) may be a another direction which is still open to explore.

Apple

This project was seen as an exclusive public transportation as well as private micro-car, a pure form explored Apple product. Nonetheless, it was a quite fun working on this project.

Apple

About Designer

Devanga Borah is an automotive design student from Assam, India. Currently he is pursuing master degree in Transportation and Automobile Design in National Institute of Design, Gandhinagar, India. You can follow more of his projects on Behance.

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