BMW and TYDE’s ICON Takes the World by Storm!

BMW and TYDE’s ICON – Experience the allure of the 76th Cannes Film Festival as it sets the stage for an extraordinary world premiere. Amidst the dazzling lights and the glamour of this southern French town, prepare to be mesmerized by an unveiling that transcends the silver screen. In the picturesque port area, BMW and TYDE join forces to present a vision of unparalleled grandeur and sustainable mobility on the water—THE ICON.

Introduction

THE ICON promises an enchanting journey through the shimmering waves, where sustainability and opulence intertwine effortlessly. Close your eyes and imagine the gentle sway of the sea, the soft caress of the ocean breeze, and the undeniable allure of luxury unfurling before you. With every elegant curve and refined detail, it becomes abundantly clear that this vessel is not merely a mode of transport but a symbol of a better, more conscientious future. With its impressive 13.15 metres in length and a thrilling top speed of 30 knots.

THE ICON emerges as a true pioneer in watercraft, embracing the power of the battery-electric drive. This groundbreaking collaboration is a testament to the power of shared knowledge, where experts from diverse fields of mobility come together under the guiding hand of the BMW team. It is a testament to BMW’s visionary thinking and unwavering commitment to pushing boundaries.

But it’s not just about the speed and performance; it’s about embracing a new era of responsible exploration. BMW and TYDE’s ICON represents a bold step towards a more sustainable future, where the passion for adventure is seamlessly intertwined with the responsibility to protect our planet. It’s a tangible embodiment of the commitment to preserving the beauty of our oceans and the precious ecosystems they harbour.

BMW and TYDE’s ICON unparalleled innovative power also reflected in its design

As you look at THE ICON, its striking presence commands attention. The sleek, precise lines and the interplay of light and shadows create a visual symphony that ignites a sense of awe. It’s as if the watercraft is a work of art, a masterpiece born from the fusion of technical prowess and artistic vision. The design team embarked on a remarkable journey, tasked with capturing the essence of BMW and TYDE’s ICON and transforming it into an experience that transcends the ordinary. Every aspect, from the captivating exterior to the breathtaking views from within, was meticulously crafted to evoke emotions that stir the soul.

The body of THE ICON, with its remarkably flat hull and central support element, is a testament to the precision and ingenuity of its design language. The prism-like form, with its clean edges and bold angles, exudes a sense of purpose and elegance. It’s a marriage of form and function, where every line and contour serves a specific purpose, culminating in a harmonious whole.

Step inside BMW and TYDE’s ICON and a world of luxury and sophistication unfolds

The spacious entrance to the luxurious lounge beckons you, inviting you to immerse yourself in the lap of comfort. The origami-inspired lightweight structure of the hull is a testament to innovation and craftsmanship, blending strength and grace in perfect harmony. As you settle into the opulent surroundings, you’re greeted by an extraordinary panorama of the outside world. The large glass surfaces, replacing the conventional side sections, offer an uninterrupted view of the surrounding waters. It’s a sensory feast, where the boundaries between the interior and the exterior blur, and you become one with the breathtaking scenery.

The designers, seizing the opportunity to enhance the iconic experience, integrated modern LED light strips at the bow and stern and on the charging connection points. These luminous accents elevate the allure of BMW and TYDE’s ICON, casting a mesmerizing glow that further amplifies its captivating presence. It’s a fusion of technology and aesthetics, creating an ambience that is nothing short of enchanting.

A social meeting place that’s at home in any port

Step into the lounge area, and you’ll be transported into a realm of artistry and luxury that captivates the senses. The 360° rotating seats take centre stage within this beautiful space, offering a user-focused experience. As you settle into their embrace, you’ll discover a symphony of comfort and convenience at your fingertips. The carefully arranged essential features, including a tablet-based infotainment system, are thoughtfully positioned for effortless access, allowing you to navigate a world of entertainment and connectivity effortlessly.

But there’s more to these seats than meets the eye. With a simple twist, they unlock a realm of social interaction and connection. As they gracefully rotate, barriers dissolve, creating an inviting atmosphere where conversations flow freely and memories are forged. It’s a good meeting hub, a sanctuary of camaraderie and shared experiences, where like-minded souls converge and bonds are strengthened. As you gaze out from the lounge, the panoramic views unfold, revealing the beauty of the surrounding port or harbour. The world outside becomes integral to the experience, seamlessly merging with the luxurious interior. It’s a fusion of tranquillity and vibrant energy, a testament to the harmonious relationship between human design and the natural world.

In this unique space, time stands still, and worries fade away. It’s a sanctuary of respite where you can immerse yourself in the beauty of the surroundings, savouring every moment as if it were a precious gem. The kaleidoscope of emotions, the blend of elegance and comfort, create an ambience that transcends the ordinary, evoking a sense of joy and serenity that envelops you completely. Immerse yourself in this beautiful space, and let the waves of emotion carry you to new horizons where the possibilities are as vast as the ocean.

A new dimension in information visualization and digital interaction is unlocked

It is a gateway to a new era of nautical instrumentation. The conventional array of instruments allows for a stunning reinterpretation, a bold manifestation of the BMW interface. Within this digital control unit, every vital function and every essential detail resides, waiting to be discovered. And there, at the pinnacle of this technological marvel, lies a mesmerizing 32-inch touchscreen display boasting a captivating resolution that transports you into a realm of unrivalled clarity. It is an experience reminiscent of the renowned BMW iDrive control/operation system, a fusion of form and function that captivates your soul.

As you navigate the endless horizons, the intersection between man and machine becomes a symphony of harmony. BMW Operating System 8, a testament to ingenuity and innovation, breathes life into this extraordinary collaboration. Here, a new dimension in information visualization and digital interaction is unlocked, transcending boundaries and igniting your imagination. With a simple voice command, you can summon the vital information you seek – range details, weather reports, and beyond. The seamless fusion of technology and intuition enables you to explore the wonders of the open water with effortless grace.

This is more than a command station; it is a testament to the human spirit, the embodiment of our quest for progress and discovery. It is a sanctuary where man and machine converge, and intuition and innovation coexist perfectly. With every touch and every interaction, you forge a deeper connection, tapping into the essence of the maritime realm.

Redefining the relationship between the dimensions, top speed and range

A game-changer in the world of marine electric mobility. Unlike its predecessors, which were limited in range and speed, this remarkable watercraft sets new standards by harnessing the power of battery-electric technology. Thanks to innovative hydrofoils inspired by yacht racing, THE ICON reduces energy consumption by a staggering 80% compared to traditional hulls. With a pair of electric motors fueled by BMW i3 batteries, it boasts an impressive range of over 50 nautical miles and can reach up to 30 knots. But that’s not all.

This extraordinary vessel glides gracefully and silently over the water, providing unmatched comfort and leaving no vibrations or waves in its wake. To enhance the experience further, BMW collaborated with renowned composer Hans Zimmer to create a mesmerizing soundscape using the Dolby Atmos system. With THE ICON, sustainable travel on water enters a new era of pure joy and awe-inspiring innovation.