Cupra Born : The Thrilling EV
“The CUPRA Born’s design is multifaceted, it sharpens the CUPRA look while at the same time incorporating the modernity of its advanced electric powertrain. It delivers a strong CUPRA character that expresses agility and performance with its mix of flowing surfaces and technical details.”
Jorge Diez, Design Director at CUPRA and SEAT.
To elaborate on the cars, the CUPRA Born’s design shows that EVs don’t have to be boring, and that electric transportation can be entertaining. As an electric car, the CUPRA Born has been designed to emphasise the key features of electric vehicles: outstanding performance, a dynamic driving, and the capacity to thrill. CUPRA Born’s exterior design is out-of-the-box, distinctive, and emotionally charged. A high-performance brand’s electrification is not really a paradox; it’s a strategy to reflect the company into the future.
When it comes to quality and acceleration, the vehicle embodies the CUPRA personality. Sporty and elegant design is achieved by combining flowing surfaces with substantial use of body-colour and technological features. The face of the CUPRA Born makes the initial aesthetic appeal and creates an immediate emotional response from the viewer. It augments individuality, elegance, and a strong sense of self.
The completely new Headlamps and the bottom jaw designed to funnel air more toward the radiator provide the front expression and significance. This concave upper part sits like a shark nose, cutting and a definite indicator of strength. Engineers and designers work together to create the right balance between form and function.
The CUPRA Born’s frontal end comes to life because of the bonnet’s 3D features that effectively bend the light. In addition, there is a large amount of volume that can be seen on the vehicle’s headlamps and wings that contributes to its athletic appearance. The CUPRA Born’s spectacular whole LED lighting system is fundamental to its final appearance, which is unique and easy to spot, the lamp’s identity is emphasized by the tiny triangles on the side. In addition, there is an animated ceremonial as you approach and start the car, which adds to the experience.
A total of four more features contribute to the car’s streamlined, sporty, and extremely powerful appearance and character.
- First, there’s the flowing, athletic side sill that goes very well with the body colour.
- Second, the CUPRA Born’s body is characterised by a series of sharp lines running the length of the vehicle.
- C-pillar treatment is the third feature that provides the sense of a hovering ceiling. Three-dimensional textured surfaces are used to generate lightness in the side appearance, as well as commitment and energy in the centre.
- It’s time to talk about the wheel design, which is an iconic part of the vehicle’s design and will certainly stand out even from hundreds of yards away. Aerodynamic inlays and copper accents are included in the alloy designs. The inlays increase the CUPRA Born’s aerodynamics, allowing it to enhance its productivity and effectiveness overall.
As with the front design, the CUPRA Born’s rear design is framed on both top and bottom.
To the backside, the lines run through and around each other until they meet. With its smooth connection to the C-pillar, the rear spoiler draws the viewer’s attention naturally from the side to the rear of the vehicle, giving it a sporty and aerodynamic appearance. In addition to providing spectacular lighting, the rear coast-to-coast light gives the vehicle a more sophisticated appearance.
As soon as you approach the CUPRA Born, the scenario is established with the puddle light from the wing mirror projecting the CUPRA logo onto the floor. It’s a preliminary glimpse into the cabin’s easy style and character. The fresh, emotionally charged design language is characterised by dynamic lines, characterful surfaces, and striking material cuts. In addition, the steering wheel of CUPRA Born’s exhibits elegance, thrilling efficiency, unique challenge which gains clarity.
There are no curved lines anywhere in the dashboard, and the passenger’s section is treated with almost an architectural surface treatment, producing two clearly defined areas. Internally, CUPRA’s commitment to sustainability and decreasing its influence on the environment is on full display. CUPRA Born’s interior makes more use of recycled materials to accomplish this goal. The use of 3D effects and surfaces enhance the contemporary, iridescent, and lively vibe. The interior is decorated in a variety of colours to enhance the sense of space and quality. White gives a sensation of freshness, while darker tones provide a sense of firmness and stability.