Named After The God Of Mischief, Loki Concept By Jaeho Shin Emerges As A Playful And Humorous Racing Identity

In the fast-paced and dynamic world of automotive innovation, one exceptional project shines brightly—say hello to 'Loki,' a concept with a playful and humorous racing identity. Named after the god of mischief, Loki represents limitless creativity and innovation driving the automotive industry forward. Breaking away from predictability, Loki injects unpredictability and excitement into the driving experience. Setting itself apart, Loki combines its namesake with a commitment to pushing technological boundaries, showcasing cutting-edge features that redefine driving through a blend of performance, aesthetics, and functionality.

Loki's technological excellence goes beyond being just features; it makes a bold statement in the field of automotive engineering. Departing from traditional profiles, Loki integrates advanced technology seamlessly into a unique and futuristic design. The guiding design philosophy is deeply rooted in innovation, aiming not to replicate existing models but to establish an entirely new archetype in the automotive industry.

From Concept to Creation

Loki's design showcases planning and a strong conceptual foundation, evolving from a simple sketch into a unique architectural masterpiece. Starting with a simple sketch, Loki's design undergoes careful consideration and artistic refinement. What emerges is not just a car but a visual testament to the creative journey taken by the designer. His ability to turn a basic concept into an innovative and visually striking graphic highlights the depth of planning and conceptualization behind Loki.

The vision is clear – simplicity and iconography in design evoke a futuristic sense, steering away from the mundane. Looking at Loki from the side shows a modern box on wheels, a deliberate and innovative design choice. The goal is to find a balance between how it looks and how it works. By taking this unique approach, Loki adds a dynamic touch to its overall appearance, going beyond the usual norms of vehicle design.

This fresh perspective on Loki's side profile shows the designers' willingness to break away from the usual ways of doing things. It reveals a forward-thinking approach that cares about not just how the vehicle looks but also how well it performs. Because of this, Loki becomes a standout, bold, and contemporary take on car design, urging observers to reconsider what's possible when form and function meet.

Loki's Bold Identity

Loki's design stands out when you look at it from the front and back. It's simple but has lots of detailed touches, making it a stunning sight. They purposely focus on meaningful pictures, inspiring fans to think differently about what a car can be. 

The special shape of the lights and the strong, unique shape together show off Loki's style which is a mix of being simple and having a strong personality. The simple design of the lights, along with the big shape, shows off what makes the car special. Every part of the design is chosen on purpose, telling the story of Loki as a game-changer in the automotive world.


Loki is like a pioneer in car design, breaking free from the usual and bringing in new ideas and styles. With a playful attitude and the latest technology, this car invites fans to imagine a future where cars are not just ordinary. As Loki speeds into the future, it doesn't just represent a change from the usual but also leaves a lasting mark on how cars keep getting better and better.

About Designer

Jaeho-Shin took a different route into the world of car design. Instead of following the usual path of studying car design professionally, he joined Hyundai Motor after finishing school through a scholarship program. He's been working as a designer at Kia for the last five years, putting his skills to good use.

Visit his profile here