Kia EV6 : Opposites United
“Kia EV6, as the first dedicated EV, is a showcase of human-centered, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV market, With EV6 we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes, while providing a unique space as a futuristic EV.”
Karim Habib, Senior Vice President and Head of Global Design Center, Kia
The Kia EV6 was created using the brand’s new design concept, “Opposites United,” which is inspired by natural and human opposites. New visual identity, with bold stylistic components and geometric shapes, is at the heart of the design philosophy.
All future Kia models will be designed using the Opposites United design philosophy. “Bold for Nature,” “Joy for Reason,” “Power to Progress,” and “Technology for Life,” as well as “Tension for Serenity,” are the five key design pillars.
Bold for Nature is based on nature’s interaction, and is influenced by the natural and human world’s details, shapes, and proportions. A combination of clean, uncomplicated lines and dramatic, ever-changing surfaces is used to create vehicle interiors with organic yet technical structures and finishes.
Joy for Reason focuses on Kia’s future automobiles’ feel and atmosphere. Future designs will combine the emotional with the intellectual, resulting in vehicles that influence passengers’ moods by calming and inspiring them to be more productive and creative. As a result, more organic materials and more bold hues will be adopted, which will portray a sense of youthfulness and playfulness.
Power to Progress builds on the brand’s current design strengths. To ensure that Kia’s designs and layouts remain innovative, the company will continue to build upon its recent design-led transformation and build on the talents and expertise it has acquired. To create and innovate new ideas, future designs will rely on experience and ingenuity.
Technology for Life promotes healthy interactions between humans and machines by embracing new technologies and breakthroughs. Customers will be able to better interact with their automobiles in the future thanks to improvements in lighting, feel, and in-car connection.
Tension for Serenity emphasizes tension between opposing forces and creative contrasts, as well as the design balance that results from two conflicting forces. Surface tension is created by sharp, highly technological elements used to produce surface tension – and a coordinated, future-oriented design goal is realized through this approach.
“Power to Progress” is embodied in EV6’s design. Evolving design strengths. The Kia EV6 is the sum of talents and expertise acquired throughout Kia’s transformative design journey; exploring the future.
Daytime running lights on the front give the vehicle a clean, modern appearance. For Kia, they are part of the “Electrified Tiger Face,” an evolution of the company’s “Tiger nose Grille.” Also included in the design of the lamps is a dynamic ‘sequential’ light pattern. As a result, the front of the automobile appears wider, enhancing its high-tech appearance. The air is directed through and under the car’s flat floor for optimal aerodynamics as part of the optimization of air flow from the front.
With a crossover-inspired side profile, the design is streamlined and aerodynamic while being modern and elegant. A sense of tension is created in the design by contrasting this with crisp lines and high-tech elements in addition, a swept-back windscreen and bold rear haunches provide volume. In order to visually lengthen the car’s profile, there is a character line that goes up from the door bottoms to the rear wheel arches.
With an integrated black glossy insert that visibly enlarges the window glass, the rear C-pillar slopes downward to provide maximum aerodynamic efficiency. Un noticeable roof spoiler feeds air downhill onto a higher lower spoiler that sits atop the unusual rear light cluster of the vehicle.
In Namyang, Frankfurt and Irvine, Kia’s global design network collaborated to create the Kia EV6 (California, US).
Because the E-GMP platform offers more space than prior Kia EVs based on existing model architecture, the interior design is unique to the EV age. The interior design of the EV6 showcases an innovative use of space, resulting in a unique driving and spatial experience for the driver.
A seamless high-tech curved high-definition audio visual and navigation (AVN) screen is one of the most noticeable components of the new interior. Because of its broad curved screen and compact dashboard, this vehicle has an airy atmosphere. There is an instrument cluster in the driver’s line of sight in front of the center console, and infotainment and navigation above it. With its wide display, it offers a more immersive driving experience, and its minimum button count offers an uncluttered and relaxing driving experience.
Drivers may adjust HVAC settings using haptic ‘buttons’ beneath the AVN screen, while the dashboard slides outward from the front of car to give the front-seat passengers a sense of spaciousness and openness. As a result of the use of recycled polymers, the seats are narrow and light and have a modern, visually attractive and strong fabric. This allows for a greater sense of space within the cabin.
Kia’s EV6 is the company’s first dedicated BEV to be influenced by the new design philosophy, which marks the company’s shift toward electrification.