Mercedes-Maybach EQS : Progressive Luxury
“With the Concept Mercedes-Maybach EQS, we’re transforming the brand into an electric future after 100 years. The futuristic design consists of an emotional integration of surfaces and shapes. The front, with its progressive Maybach grille, follows the principle of integration and gives the brand a completely new appearance. In conjunction with the new-style aerodynamic SUV proportions, we’re completely redefining the luxury SUV of the future.”Gorden Wagener, Chief Design Officer, Daimler Group
Mercedes-Maybach EQS is a clear preview of the brand’s first fully electric series-production model. Maybach’s premium SUV concept is based on Mercedes-modular Benz’s architecture for luxury and executive-class electric vehicles.
The Mercedes-Maybach EQS is instantly recognizable as a member of the Mercedes-Maybach and Mercedes-EQS families, and it gives a sneak peek at the luxury segment’s first all-electric SUV. The design is based on a solely electric vehicle architecture and adheres to the concept of “purpose design.” A dynamic silhouette runs the length of the car, beginning with a low front end and flowing tautly across the sloping A-pillar and roof contour, as well as including the rear spoiler’s airflow break-away edge. At first glance, the move to a new technological era is obvious.
The seamless design is defined by continuous transitions with no breaks or edges. The expressive surface modelling and strong shoulders are other distinguishing characteristics. Moreover, a slew of chrome applications provide brand-specific embellishments. Power and emotionality are emphasised by the prominent wheel wells with high-gloss black cladding.
The wraparound bonnet and headlights are also smoothly integrated into the upright black panel front. Individual diamond blocks frame the lighting in the LED light units, which are framed by a fine-knit mesh of the Maybach symbol. The cooler’s unique, groundbreaking Black Panel technology is highlighted by the filigree, vertical Maybach pinstripes in an attractive, three-dimensional impression.
The air inlet in the bumper also has filigree louvres that are elegantly chrome-plated. This eye-catching design element reappears in the rear bumper below the license plate holder. As well as Maybach’s iconic writing and Mercedes star, the chrome-plated trim strip on the front bonnet also pays homage to history.
The brand’s trademark two-tone paint finish in obsidian black metallic and zircon red metallic with a tiny pinstripe in chrome as a visual dividing line is another major differentiating element. Generous chrome surfaces not only cover the front and rear air intakes and diffusers, but also frame the side windows in a 3D design with a dynamically flowing chrome surround. The B-pillars are similarly chrome plated and have a faint brand symbol pattern applied to them. On the D-pillar, the Maybach “M” may also be found.
The Maybach insignia is inlaid into the aerodynamically optimised side running boards. Maybach lettering, as well as 24-inch light-alloy wheels in the Maybach “bowl” style – with five short spokes and a flat centre portion – emphasise the all-electric SUV’s unique appeal.
The rear lights, with their continuous helix light strip, give a glittering emphasis at the back. The animation starts from the outside and works its way inside. The roof spoiler is made of chrome and serves as a sporty, aerodynamic trim feature.
The automated comfort doors in the front and rear provide another unique feature. The door handles extend first when the user approaches the car. As the driver gets closer, the driver’s door automatically opens. The driver can also open the rear doors remotely using MBUX.
The interior of the Mercedes-Maybach EQS Concept is equally as emotional and elegant as the outside – and it’s all virtual. The lounge character promises the most luxurious travel possible. The front seats are similar to those seen in the Mercedes-Maybach S-Class. The High-End Rear Seat Entertainment System, as well as the First-Class rear suite with two large individual seats – again inspired by the S-Class – ensure the highest level of comfort on board. The calf rest might be made even bigger because the SUV concept allows for more seat height. The passenger’s feet are able to float over the “faux fur” floor covering.
The center console appears to float like a continuous ribbon from the cockpit to the back seats, giving the impression of a light and airy interior with lots of room to move. The perception of space and interior components appear visually lighter and float when several indirect and direct ambient lighting aspects are used. The standard vase insert allows you to bring seasonal floral arrangements and therefore nature into the Maybach’s interior with the vase insert included as a standard feature. A wide storage area beneath the table provides plenty of room for utensils or special equipment alternatives like foldable tables, a box of champagne goblets, or a refrigerated section.
The interior’s luxury and modern nature is emphasised by newly designed door panels with floating armrests and controls that have the appearance of magnificent sideboards. The realm of fashion has influenced the concept of colours and materials. Exquisite craftsmanship, high-quality materials, and exceptional details raise the bar on exclusivity. The use of white and a deep, dark blue creates a light, airy, and technically sophisticated atmosphere. The white chrome trim element is a particular standout. Its rosé gold-colored pilaster strips flawlessly follow the curve.
A fashion-inspired, innovative cloth of the highest quality adds another surprising contrast to the space. It’s employed extensively around the rear-seat area, with flashes of it also appearing in other interior features. In the roof liner region, a revolutionary graphic printed on leather exhibits the perfect blend of a traditional luxury material with modern technology.
Additionally, the inside incorporates an MBUX Hyperscreen with Maybach-specific display styles and information. The front passenger gets their own display and control area with the 12.3-inch OLED display. In conformity with country-specific regulatory constraints, the entertainment functions are only available when the automobile is being driven. When the interior camera detects the driver looking at the passenger display, it is muted automatically when particular content is displayed.
MBUX adjusts totally to its user thanks to adaptive software powered by artificial intelligence. It provides personalized recommendations for a variety of infotainment, comfort, and vehicle features. The most critical applications are always presented on the top level within the field of vision with the zero layer, depending on the situation and context. It is no longer essential to search through submenus.
In the main menu of the infotainment system’s high-resolution display, there is an EQ tile that acts as a central access point to the various displays and settings. The charging current, departure time, energy flow, and consumption histogram are among them. The media display can also be used to control the navigation and driving programs. In conjunction with Mercedes me connect, EV-specific navigation services and functions are also available. These include, for example, the display of charging stations, the electric range, and route planning that takes into consideration charging status, weather, and traffic conditions.