Pininfarina Pavilion “Ego Gallery” : Junu Kim
A Pavilion is a flexible architectural open space. In the modern architecture, the pavilion can be as diverse as architectural imagination allows. Especially, Serpentine Pavilion project show this feature of pavilion very well. Since 2000, Serpentine pavilion is annually built in London’s Kensington Garden by selected one architect each year to show his pure vision and philosophy. The Pininfarina Pavilion is Inspired by this project with the idea create open and empty space which can contain someone’s identity, desire, and personality in the mobility.
People usually wear comfortable clothes such as pajamas at home, but when they go to a space that is seen by many people, they go out with fashion which can express themselves. Like this, the space for residence and the space for going out should be different. Fundamentally, car is a product that is seen by others. And, one of the biggest feature of individual mobility is it does not share space and product with others. So, individual mobility’s design should be a way which can show user’s individuality.
The ‘Ego Gallery’ design is inspired by this idea. To achieve this, overall exterior design has neutral and minimal design language which is inspired from Dieter Rams’ product design to draw attention to the content in the frame. Creating new product that can change people’s lifestyle always give joy to me. Especially, car is the most influential product in our life. We spend 5 years at cars in our entire life. Because of electrify and autonomous, the value of mobility is evolving extremely fast. So, the value of 5 years in our life is changing too.
The automotive design will be more free from mechanical limitation because of the electrification. And autonomous vehicle will redefine the time in the vehicle. So, it is a individual mobility which can create emotional story for the future world.
“Ego gallery” suggest brand new way to express our personality. Fundamentally, car is a product that is seen by other many people. So, individual mobility’s design should be a good way which can reflect user’s personality. Through the frame of this concept, people will think about what object can define themselves. It will be good opportunity to think who am I. Also, this extremely customizable space will make the city more diverse and vibrant. The ultimate purpose of this concept is making exciting city with thousands of
“Ego gallery” is mobility for just 1 person. Pininfarina Pavilion reflect user’s personality & ego. So, this concept should not be share with other people.
This concept can be called “moving Instagram”. People who enjoy show themselves on Instagram will love this concept too. Also, it can be space for artists and creators. They can exhibit their work wherever they want to go.
Junu Kim is an final year automotive design student at Coventry University. He is from South Korea. He did his summer internship in SAIC Advanced London and he has also received Design Wanted award from Pininfarina 90+1 design contest. He wants to be a designer who can make beautiful story and change someone’s lifestyle. for more of his projects you can follow him on Behance.