Renault Pet Concept : Se Joon Kim
All human innovation is to create and maintain a happier life. Humanity is redefining humans and pursuing sustainable happiness in advanced technological civilization. In this background, future generations will become familiar with convenient digital content as business models consisting of only the advantages of individualism emerge.
In addition to enabling future families to become nuclear families, they move toward a society aimed at individualism. They rely on devices with various contents such as VR, Youtube, and smartphones, etc. However, humans’ being social beings and in the modern world fundamental loneliness does not disappear.
The two sides of a coin which describes the aspects of not wanting to be lonely and aiming for individualism are tasks that humans have to solve in the future. This concept is about an EV that can share a space between pets and their owners as a means of relieving the feeling of being alienated. The leisure time gained with one’s dog will give him/her unforgettable memories.
The design of this compact vehicle is in consideration of the concept used by the pet and one person. In order to give an overall friendly image, the mobility was used by a round form and a productive hood line. There are kinetic patterns in the rear surface. Moving patterns help light up, providing a pleasant environment for pets.
The backspace and side trunk space emphasized iconic image and proficient usability using different materials. Adding a new experience that is not in the existing vehicle by designing an entrance and trunk space for pets as these trunks gives outdoor supplies for pets.
The graphic pattern in the front emphasizes the Renault logo and also serves as a lighting performance. Also, if you put your hand inside the Renault logo and pull it, it will be pulled forward and turned into an outdoor table. In addition, the front hood space is not just a trunk but a tent for pets, so users can enjoy the outdoor lifestyle with their pets.
Renault Pet Communication Device is largely divided into front and rear space. The front space provides experience as a space for humans and the rear space as a space for pets. Looking at the space in front, it acts as a private office space. Consumers can use the device to have time for individuals.
There are portable speakers and projectors on both sides of the it, so we can use them simultaneously when one stops and moves. In addition, the coffee machine installed in the armrest provides an environment where we can drink coffee and tea. Pets feel comfortable when their owners hug them so the owners can hold the pet and look up at the sky on the roof to foster a bond with their companion. Using a rounded greenhouse for a wide sky view and with consideration about sunset direction.
Pets often feel motion sickness while driving. This is why a pet seat under the owner’s seat prevents motion sickness. The two seats for pets and humans can interact with each other, and the pet seat is shaded so the pet can relax comfortably. While looking at the space in the back, pets can play freely in the climbing space considering the tire thickness.
It also includes scratch carpets, balls, and rings for pet play. Toys and balls for pets are provided in the hill space, providing an environment where pets can play with them when the vehicle is stopped. Scratch carpets and rings considering pet habits can be customized.
We love pets, and we always wish to stay closer. At the same time, we look for the pursuit of a beautiful and marvelous everyday life. Following the increase of single-person households, people want to breed their own pets that have independent characteristics. Customizing the qualities of the travel experience to a newer level not only emphasizes the lasting effect of the escape from loneliness of humans but also establishes a deeper bond between the owner and their pets. The Renault Pet Communication Device will allow pets and owners to discover happy values in daily lives as partners.
Se Joon Kim is scheduled to graduate from the Department of Industrial Design at Hongik University. He likes usability-based designs that consider users and aim for grounded styling. He wants to be a positive design team member with active work within the design team. You can follow more of his work on Behance.