What makes Rolls-Royce register its highest ever sales in 2021

Rolls-Royce is lucky to have a pandemic. Isn’t it? The Pandemic had little effect on Rolls-Royce’s’spirits.’ Due to high demand, the manufacturer has added a second shift to its Goodwood production. Last year, Rolls-Royce made history by selling the most vehicles in the company’s 117-year existence. Last year, the premium manufacturer sold 5,586 vehicles worldwide, up 1,836 from the COVID-wrecked 2020 and 461 from the previous high of 2019.

Continuous growth in demand

It is the company’s biggest volume since it was formed in 1906 as Rolls-Royce Limited in Goodwood. This is due to “all-time record sales in most locations” and robust demand for all the company’s models, according to the automaker, which also claims that the sales volumes attained last year make it the indisputable winner in the uber-luxury market.  

In terms of Rolls-India Royce’s sales, the firm claimed that despite challenges during the year, the business remained solid. Sangwook Lee, Asia Pacific regional sales manager, stated, “We are currently witnessing promising indicators of a resurgence with increased client interest in the brand.” In the country, Rolls-Royce sells the Wraith, Ghost, Phantom, Dawn, and Cullinan SUVs.

Despite the fact that Rolls-Royce has not revealed worldwide data for each car, the business claims that the current Ghost sedan has allowed them achieve these results, which are backed by the arrival of the more dynamically focused Ghost Black Badge overseas. The bigger Phantom and Cullinan are also in high demand, with orders expected to last through the third quarter of this year. To fulfil these requests, the company’s facility in Goodwood currently operates two shifts.

Unique Models

With models like the Phantom Oribe and Phantom Tempus, bespoke Rolls-Royce commissions reached new heights. The £20 million (about Rs 20 crore) Boat Tail was also unveiled in 2021 as a manifesto for the carmaker’s Coach build business, which is planned to manufacture a completely customised vehicle every two years. The Spectre – Rolls-first Royce’s totally electric car – has also recently commenced on-road testing, and by the time it is revealed, it will have completed over 20 lakh kilometres of testing, equivalent to 400 years of use.

Rolls-record sales results came only days after Bentley, another British company, claimed that last year was its greatest year ever. We at Automotive Design Planet don’t see any impact of covid on luxury goods sales.

What are your thoughts on Rolls-record-breaking sales during the flu pandemic? Please let us know in the comments section.