SIGMA PROJECT FROM LANCIA IS THE NEW DEFINITION OF THE BRAND

Lancia sigma cover

SIGMA PROJECT FROM LANCIA – Lancia is an Italian automobile manufacturer and a subsidiary of FCA Italy S.p.A., which is now part of Stellantis. Lancia’s current legal organisation was created in January 2007 when its corporate parent reorganised its companies, although its origins can be traced back to Lancia & C., a manufacturing enterprise founded in Torino in 1906 by Vincenzo Lancia and Claudio Fogolin. In 1969, it was absorbed by Fiat.

INTRODUCTION: SIGMA PROJECT FROM LANCIA

SIGMA PROJECT FROM LANCIA

The SIGMA Project arose from the ambition to depict a natural progression of one of the designer’s favourite historical companies, Lancia, with which he had the distinction of working. This is his personal idea of a self-driving 100 per cent electric vehicle built for long-distance travel, inspired by current architecture and fully integrated into future smart cities.

Customers, he says, will increasingly seek innovative mobility experiences, even if it means “reinventing” typical automobile trip times. He feels that electric powertrains are a fantastic opportunity for businesses, allowing them to expand the travel experience beyond what it is now. People are using public transportation more and more because they wish to travel comfortably and calmly. In the same way, SIGMA provides a one-of-a-kind and unexpected luxury experience.

EXTERIOR DESIGN: SIGMA PROJECT FROM LANCIA

SIGMA PROJECT FROM LANCIA SKETCHES
SIGMA PROJECT FROM LANCIA SKETCHES

Lancia has long been known for its elegance, with subtle and graceful lines, therefore he chose to utilise a restricted number of elements, allowing harmony and innovation to coexist. The outside of the car is distinguished by the purity of its surfaces, which are basic and modern while also addressing aerodynamic efficiency. That lovely unbroken curve on top not only enhances the aerodynamics of the automobile but also allows for a bigger and more capacious inside. The architecture is intended to allow air to circulate throughout the passenger cabin, guiding it to the back of the car for battery and engine cooling.

The attention to space is the Lancia SIGMA’s best point: with four comfortable seats and a space devoted to baggage and bags, it is possible to take a vacation from driving and let the level-5 autonomous AI take care of the journey with all the relaxation and safety accessible today.

INTERIOR DESIGN: SIGMA PROJECT FROM LANCIA

SIGMA PROJECT FROM LANCIA INTERIOR
SIGMA PROJECT FROM LANCIA INTERIOR

Guests enter the automobile through its two massive doors and are welcomed by a cabin that resembles a luxury room on wheels. The SIGMA lacks steering wheels and controls, therefore it features a wraparound dashboard screen that communicates with passengers, greeting them as they arrive and keeping them up to date on the voyage. The passenger cabin is mostly built of transparent and environmentally friendly materials, allowing for maximum visibility during the voyage.

HOW THE DESIGNER APPROACHED THE PROJECT

Before beginning to sketch, He examined the significance of the vehicle’s concept and came to the conclusion that this automobile would not only be a functional mode of transportation, but also an item that works as a protective and natural environment in which everyone should feel comfortable. For this element, the natural world around us frequently provides us with the finest advice, therefore he was inspired by pearls in shells, which provide both beauty and durability.

He enjoys looking forward and using concept cars as an innovation tool to chart the course and propose new concepts in terms of usability and technology. SIGMA seeks to provide individuals with the joy of experiencing a car without driving, eliminating the burden of metropolitan traffic congestion.

BRAND POSITIONING

SIGMA PROJECT FROM LANCIA

The brand is noted for its strong rallying tradition as well as technological advancements such as the unibody chassis of the 1922 Lambda and the five-speed gearbox debuted in the 1948 Ardea. Despite not competing in the World Rally Championship since 1992, Lancia still has more Manufacturers’ Championships than any other marque. Stellantis, a newly amalgamated Franco-Italian-American firm, will strive to resurrect Italy’s Lancia, with the move also implying that there will be more than one model for the brand and sales outside of Italy for the first time in years.

Lancia has released various concept vehicles to the public, including the Flaminia Loratmo (1958), Stratos Zero (1970), Megagamma and Sibilo (1978), Hit (1988), the Bertone-designed Kayak (1995), Dialogos (1998), and Nea in 2000. In 2003, the business displayed the Granturismo Stilnovo and Fulvia ideas.

WHAT DO OTHER BIG MAGAZINES HAVE TO SAY ABOUT THE BRAND?

Top Gear, a British automotive television show, argued in 2009 that Lancia had more ‘excellent’ vehicles than any other automobile maker. The presenters then put the Gamma Coup√©, Fulvia Coup√©, Aprilia, Montecarlo, Beta Coup√©, HPE, Stratos, 037, Delta Integrale Evo II, and Thema 8.32 through their paces. During their evaluation, they also noted that Lancia manufactured the best-looking automobiles, despite the fact that they are unstable. Lancia sponsored the Venice Film Festival for five years, ending in 2012, with the Lancia Thema transporting celebrities to the event. Lancia sponsored the Nobel Peace Prize Laureates’ ninth and eleventh World Summits.

ABOUT DESIGNER

Gaspare Conticelli is 35 and has over 10 years of expertise as an exterior, interior, and yacht transportation designer Passion, inventiveness, and a drive to continually express new ideas have led him to work with some of the finest Italian automotive manufacturers, like Alfa Romeo, Maserati, Lancia, Pininfarina, and Giugiaro.

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