LINCOLN STAR CONCEPT IS A BIG THREAT TO ITS COMPETITOR

May 22, 2022

LINCOLN STAR CONCEPT - The Lincoln Star Concept, with its sleek, aerodynamic profile and linked passenger experience, foreshadows the brand's design language for its future electric automobiles. The Lincoln Star concept provides fresh design language both inside and out, emphasising Lincoln's key concepts of beauty, humanity, gliding, and sanctuary. These principles will help drive Lincoln's future design

INTRODUCTION: LINCOLN STAR CONCEPT

Lincoln intends to launch three new completely electric cars, representing more than half of its global volume, with a fourth following by the end of 2026. As Lincoln works toward an electric future, it is equally intent on keeping its present portfolio relevant and attracting new clientele to the brand. Lincoln recorded its greatest annual global sales in 21 years, up 7% over 2021, and expects to continue on that momentum with the recent debuts of the all-new Zephyr in China and the new Navigator in North America.

Lincoln Concept vehicle. Not available for purchase

Thoughtful design elements, linked experiences, and ingenious solutions offer the ideal sanctuary for customers in the Lincoln Star Concept, both on and off the road, while delivering a more contemporary look and intelligent, intuitive functions. “Electrification is removing many traditional vehicle design constraints, allowing us to reimagine what a vehicle can be. The Lincoln Star is a study of experiences and themes that push the boundaries of Lincoln design – and it’s just the start,” said Anthony Lo, chief design officer, Ford Motor Company.

DESIGN STORY: LINCOLN STAR CONCEPT

The silhouette is sleek and dynamic, a tribute to Lincoln's developed design language, and is enlarged to produce a dramatic impression. Whether fixed or moving, the idea employs design, lighting, displays, fragrances, and noises to provide clients with an immersive experience. Intelligent technology that improves comfort, productivity, and entertainment is used throughout to restore the romance of travel in a distinctively Lincoln way. Designers worked hard to achieve overall harmony by utilising light in novel ways. Backlit doors, chairs, and outside elements, as well as illuminated crystals, enhance the architectural space to offer the ideal refuge.

The redesigned Lincoln star on the fascia glows like a diamond when approached, bringing fresh meaning to the Lincoln Embrace welcome sequence. The company's rear and all-wheel-drive flexible battery-electric architecture, as well as the next-generation Lincoln Intelligence System, enables the Star Concept's revolutionary design thinking and connected experiences. Because of the adaptable architecture, engineers and designers may envision the additional internal space in new and exciting ways to create a distinctive Lincoln experience. The new Lincoln Intelligence System expands the meaning of "digital assistant" to include experiences like networked vehicle-to-vehicle and infrastructure capabilities, as well as next-generation leading driver-assist technologies like Help Me See and Park for Me.

INTERIOR DESIGN

The interior is divided into first and second row parts in both design and colour composition. The entire cabin experience in the first and second rows is premium, with extra-large wraparound seating, reclined lounge posture, individual lounge leg rests and curated storage for devices and slippers, controls for rejuvenation moods, and a luxurious glass beverage chiller integrated between the back seats. The Lincoln Star Concept's spaciousness is increased by 3D-printed metal latticework on the A-pillar along with the windshield and the D-pillar at the back window, which is visible from the inside out. These transparent pillars, together with a complete skylight with a digital shade, welcome natural light in to accentuate the open, breezy atmosphere of the area.

A coast-to-coast curving horizontal display produces a digital panorama in which material flows effortlessly into an integrated centre control panel, and then into the second-row screen, delivering a one-of-a-kind experience for all passengers. New materials, such as leather and chrome alternatives, as well as many distinct finishes, work together to provide a contemporary, sumptuous experience.

EXPERIENCE

Three rejuvenation moods join a new Lincoln Embrace sequence that harmonises music, scenting, and lighting throughout the cabin. A symphonic orchestration combined with sharp, high-resolution animations on the monitors provides an immersive digital refuge. Whether trapped in traffic or simply enjoying a few peaceful moments after work, the rejuvenation moods give a genuine retreat in third space:

  • Coastal Morning recreates a stroll on the beach at daybreak by using calm, marine noises, the scent of sea mist, and the soft, warm glow of the sun with dynamic lighting throughout.
  • Mindful Vitality is designed to reenergize the senses, with energising, cheerful soundtrack, dynamic abstract artwork, gentle, glowing lighting, and a floral aroma throughout.
  • Evening Chill evokes nightfall with a soothing night soundtrack, a night sky film, and an evergreen aroma.

The three moods are based on the body's inherent circadian rhythms of dawn, day, and night. Moods will provide content updates and methods for clients to modify their settings in the future, thanks to linked technologies.