Polestar Synergy: A Winning Design Come to Life
In a thrilling turn of events at the IAA 2023 event in Munich, Polestar, the renowned electric vehicle manufacturer, unveiled a spectacular 1:1 scale model of their latest creation – the 'Polestar Synergy' electric fantasy supercar. This unveiling marks the end of the Polestar Design Contest 2022, a competition with over 600 innovative entries vying for the top spot. But that's not all; Polestar is now embarking on an exciting partnership with Mattel's Hot Wheels brand, promising a thrilling future where Polestar's production vehicles will be immortalized as Hot Wheels and Matchbox collectables.
The Birth of ‘Polestar Synergy’
The 'Polestar Synergy' electric fantasy supercar is the harmonious union of three winning designs carefully selected from a competitive pool of entries. These designs were inspired by the central theme of enhancing performance through advanced technical innovations while maintaining sustainability. After rigorous evaluation, the judging panel crowned two exterior winners and one interior winner. This achievement is even more remarkable because it is the first time an interior designer has taken the top honours in this prestigious competition.
The development of the Polestar Synergy was a labour of love, with over six months of intense collaboration between the talented winners and Polestar's dedicated design team. The result is a stunning electric supercar that combines three unique dreams into a cohesive, awe-inspiring reality. Thomas Ingenlath, Polestar CEO, admired the winners, highlighting how their vision and teamwork gave birth to a remarkable car. This synergy between design enthusiasts and automotive experts is a testament to the limitless potential of electric vehicles.
A Partnership Beyond Imagination
Polestar's collaboration with Mattel's Hot Wheels brand is set to redefine the boundaries of automotive innovation and design. The partnership starts with Hot Wheels as the inspiration for the next Polestar Design Contest. This contest will draw inspiration from Hot Wheels' 55-year history, known for its innovative and audacious designs. Moreover, the collaboration extends to creating Hot Wheels and Matchbox collectables based on Polestar's production vehicles. This exciting development promises to introduce the Polestar brand and its groundbreaking design competition to a broader audience, proving that electric cars can be just as exhilarating, if not more so, than their internal combustion engine counterparts.
Roberto Stanichi, SVP and Global Head of Vehicles at Mattel, expressed his enthusiasm for the partnership, highlighting how Polestar and Hot Wheels are committed to pushing the boundaries of imagination and design. This collaboration reflects the essence of Hot Wheels – determination, grit, and passion that redefine automotive design.
A Design Inspired by Nature and Durability
The final design of the 'Polestar Synergy' electric fantasy supercar is a breathtaking blend of nature and emotional durability. Its interior features a single-seat floating design, placing control at the core of the driving experience. This design is currently on display at the Polestar Space in Munich during IAA 2023, with plans for future exhibitions at other Polestar locations worldwide.
Maximillian Missoni, Polestar's Head of Design, emphasized the collaborative aspect of this year's design process. He praised the team for their guidance and support in turning the winners' dreams into a full-scale reality. This exposure is a rare opportunity for student designers to kickstart their careers, and the Polestar Design Community on Instagram played a pivotal role in amplifying their work.
Meet the Designers
The creative minds behind the 'Polestar Synergy' hail from diverse corners of the world. Devashish Deshmukh and Swapnil Desai, both based in Paris, France, emerged as the winners in the exterior design category. Deshmukh's design draws inspiration from the graceful hammerhead shark, focusing on hollowed-out volumes. On the other hand, Desai's design revolves around emotional durability, focusing on technical upgradability and materials that age gracefully over time. The interior designer, Yingxiang Li, based in China, crafted a cabin that redefines performance-oriented seating. This innovative approach offers a unique experience centred on "floating comfort and control."
A New Era for Electric Supercars
The 'Polestar Synergy' electric fantasy supercar stands at a mere 1.07 meters in height and stretches 4.56 meters. These proportions and intricate details have never been seen before from the Polestar brand, creating a visually stunning supercar silhouette. This proves that electric supercars can match and surpass the excitement of internal combustion supercars.
The Road Ahead
Following its debut in Munich, the 1:1 scale model of the 'Polestar Synergy' will embark on a journey to the United States. Its first stop will be as a feature model at the Hot Wheels Legends Tour in El Segundo, California, starting on October 7, 2023. Subsequently, it will grace other Polestar locations nationwide, allowing automotive enthusiasts and design aficionados to witness its beauty up close.
In conclusion, Polestar's 'Polestar Synergy' electric fantasy supercar represents a groundbreaking achievement in the world of automotive design. This captivating collaboration between Polestar and Hot Wheels promises to inspire future generations of designers and showcases the boundless potential of electric vehicles. With its innovative design and commitment to sustainability, the 'Polestar Synergy' is a testament to the exciting future of electric supercars.