If the past few years of automotive development have taught us anything, it’s that software wields significant control over hardware. Whether you’re trying to park your vehicle in a tight spot or customize your car’s system according to your preferences, it’s the infotainment system that guides you through these tasks. The automotive industry prioritizes user experience—even as OEMs explore new features and designs to innovate and fit in. With years of experience under their belts, OEMs are now striving to transform vehicles into a “third-living space” for their users. To remain competitive, the industry will need to be flexible to meet customer demands. Meet the adaptive approach of the Screens GmbH team to address these evolving needs.

Welcome to the Ocean of Infotainment Systems

The world of car users can be divided into three groups: those who fancy the idea of incorporating games into their car’s system, those who oppose it, and those for whom the gaming feature is a delightful add-on. OEMs are facing dramatic challenges to balance “too many features” and “too few".

To address this dilemma, they need a platform that allows for comparisons to arrive at a well-informed solution. This is where Screens GmbH steps in, streamlining the entire process. With a vast database featuring over 100 car models from Europe, China, and the United States, you can explore various in-car displays. For instance, if you’re keen on navigating the interface of a Tesla Model 3 to explore its features, you can do so from the comfort of your desk. You can also effortlessly compare those features with the Zeekr 001, for instance.

In an alternative scenario, you might be sifting through numerous online resources (such as videos on YouTube) or renting cars to scroll through the menus to navigate through the differences manually. However, with access to Screens Studio, you have the convenience of accomplishing all this from the comfort of your desk. Not only can you click through the array of features in a car’s system, but you also have the option to delve into the  comprehensive information architecture of an infotainment system. The Screens database also offers a summary of the infotainment system for each vehicle. This summary is written by Screens benchmarking experts who have invested 50 hours exploring the car’s system, distilling their insights into what’s novel and important for you to be aware of.

Quick Facts:

Here’s what you need to know about Screens Studio at a glance:

• An exact 100% copy of an infotainment system, layer by layer.
• 700+ functions for each car, showing every possible interaction.
• 3000+ click paths generated from top to bottom.
• Captures of all displays (including passenger and rear-seat displays), mobile apps, and hard keys.
• 500+ video materials for each car.
• Voiceover explanation of each feature in cars.
• 11 different video angles.

A User’s Journey

Every great product has an epic user. For Screens, there are thousands. Some use it to develop features, while others use it to build infotainment systems from scratch. They all contribute to making better systems—for the users—all while keeping in mind what the users need. As the automotive industry looks to the future, OEMs will face even more challenges to strike a balance between prioritizing features. They are continuing to observe trends and adapt to drivers’ expectations. If you’re wondering what new features EVs are to bring into the market, you can find them all on the Screens Studio database. While exploring through the array of video materials, you can see that: 

• The platform has automated suggestions for the same use case in other cars from different regions.
• Four subtitles are available for the ease of users, including English, Chinese, Japanese, and Korean.
• There is a built-in on-screen translation for Chinese and cars in other languages.
• There are three simultaneous camera angles of the infotainment system, with an option to download all of them to your PC.
• The video playback speed can be adjusted according to the pace of viewing the videos.

Three forces by which Screens GmbH is shaping the industry

Over the past years, OEMs across the globe appear more than ready to confront their challenges. Meeting consumers’ needs while following through with what competitors are doing requires new ways of understanding the ever-changing dynamics. Screens vision of the infotainment industry shows us that there are three ways by which they can meet the distinct requirements of automotive manufacturers:

The Voice of the Customers:

In the realm of manufacturing cars, adopting the end-user’s viewpoint is paramount. While you might have someone in your team who proclaims themselves as a “customer advocate,” is that truly the case? Screens GmbH has a team of seasoned experts committed to considering only the user experience. With their experience collaborating with clients and customers, they genuinely become the “voice of the customers.” Consequently, they are uniquely positioned to navigate you through the understanding of what your users want, but also what they genuinely need.

The Voice of the Competitors:

The benchmarking experts at Screens GmbH analyze the entire infotainment systems from diverse OEMs spanning three distinct regions. Their approach involves comparing features and functions across multiple vehicles from a neutral standpoint that provides you with precise insights into your competitor’s performance. In this capacity, they truly serve as the “voice of your competitors” that provide you with invaluable market intelligence.

The Voice of the Experts

To remain competitive, OEMs need to infuse AI and data-driven solutions into every facet of their car’s system to redefine the driving experience for users. However, they need a vast amount of experience and knowledge of competitors from all markets to offer insights into what works well and what could be improved in the car’s infotainment system. Screens Consulting Services comes with experts who are well-versed in advising on the conception and enhancement of infotainment systems.

Conclusion

Realistically, it will be challenging for OEMs to redesign and reconceptualize their car systems every few generations without an external knowledge base. Car manufacturers need to think about how to be a provider of choice and offer users a good vehicle with the assets they have available. But the way to make traction is to start moving, exploring, and asking themselves the tough questions about what’s next for them.

Yes, OEMs will continue to compete with their competitors by the way of new technologies introduced every few years, but having to draw the line with their mission and vision is crucial. While the industry is talking about what the next big thing is going to be, Screens GmbH is providing insights into trends that will be there for the next decade through extensive research, knowledge, and expertise. Moreover, Screens Consulting serves as the one-stop solution for automotive brands, whether it’s an advanced project defining various product aspects and user interactions or infotainment design for production vehicles. Their comprehensive approach is tailored to meet the diverse needs of the automotive industry, ensuring excellence in every facet of infotainment systems.

In an environment where innovation and efficiency are paramount, Screens Consulting is the indispensable partner for automotive manufacturers aiming to redefine infotainment standards and make informed decisions.