The Hyundai Nine is a human-centred flagship that redefines luxury

May 29, 2023

The Hyundai Nine - Gone are the days when luxury was measured solely by material opulence. The Hyundai Nine redefines luxury in terms of industrial design, elevating it to new heights of innovation and purpose. It blends form and function seamlessly, creating a harmonious fusion of beauty and practicality.

Introduction: The Hyundai Nine

Hyundai Nine is a groundbreaking masterpiece that transcends the boundaries of automotive design. It's a progressive and human-centred flagship that not only embodies luxurious features but also places emphasis on affordance and ergonomics. This visionary project dares to challenge the conventional notion of automotive luxury, aiming to redefine it in electric vehicles. Every detail of the Hyundai Nine has been meticulously crafted with passion and a deep understanding of the human experience. From its sleek lines to its thoughtfully designed interiors, this flagship exudes an aura of sophistication and elegance that is truly captivating. It represents a new era of luxury, where form meets function seamlessly.

Jeesoo's vision for the Hyundai Nine is genuinely awe-inspiring. With a keen eye for proportions, he has crafted a profile that evokes a sense of nostalgia and seamlessly merges the timeless notchback style with the futuristic cap-forward design of electric vehicles. The result is a captivating blend of past and future, reminiscent of the remarkable Hyundai Ioniq5. Jeesoo has woven a story of automotive innovation and heritage with each curve and contour.

The profile of the Hyundai Nine stirs up a delightful sense of familiarity, evoking memories of classic elegance and sophistication. The sleek and aerodynamic silhouette effortlessly captures the essence of progress and dynamism, promising a thrilling driving experience like no other. By meticulously combining these distinct design elements, Jeesoo has created a masterpiece that tugs at our heartstrings while propelling us into a new era of automotive excellence. The Hyundai Nine is a testament to Jeesoo's exceptional talent and creative vision. It's a harmonious symphony of design elements, bridging the past and future gap. It speaks to our emotions, inviting us to travel through time and space.

Direction 1: Open-Wheel Type

Prepare to have your senses ignited by Jeesoo's audacious vision for the Hyundai Nine's open-wheel type design. Breaking free from the shackles of convention, he dared to challenge the conservative image associated with traditional flagship vehicles. With a stroke of genius, he introduced an avant-garde concept that pushes the boundaries of automotive design.

Jeesoo recognised the need to create a flagship that transcends social boundaries, appealing to a broader audience. His innovative approach embraces inclusivity and dares to venture into uncharted territory. The open-wheel Design of the Hyundai Nine is a bold statement, signalling a departure from the ordinary and inviting us to embrace the extraordinary. Through his meticulous attention to detail, Jeesoo incorporated a function-oriented architecture that redefines the relationship between cargo space and the cabin. The clever utilisation of a "portable frunk" concept maximises the advantages of this distinctive form, enhancing both practicality and aesthetic appeal.

This bold design philosophy sets the Hyundai Nine apart from its conservative counterparts and infuses it with a sense of adventure and forward-thinking. The open-wheel configuration symbolises liberation, evoking a thrilling sense of freedom and pushing the boundaries of what a flagship vehicle can be.

Direction 2: Automotive Type

Building upon the insights of Direction 1, he carefully crafts an automotive form that seamlessly integrates functionality and aesthetics, captivating the hearts and minds of all who lay eyes upon it. Jeesoo's attention to detail is unparalleled as he applies a rectangular volume to accentuate the distinct cargo space, creating a visual masterpiece that exudes practicality and elegance. The solid black graphics that frame the vehicle are a bold testament to its functionality, drawing attention to its purposeful design. This remarkable feature, the 'portable frunk zone,' represents a revolution in cargo space utilisation.

With a keen focus on human ergonomics, Jeesoo takes the driving experience to new heights. Every aspect of the Hyundai Nine's Design is crafted with the utmost consideration for human interaction, ensuring a seamless and intuitive experience. The tilting of the 'portable frunk zone' allows for easy access, ensuring that it seamlessly integrates into the lives of its users. Drawing inspiration from the iconic Hyundai Grandeur of 1986, Jeesoo incorporates horizontal black graphics at the rear, paying homage to the brand's rich heritage. This captivating design element adds a touch of nostalgia and serves as a bridge between the past and the future, embodying Hyundai's commitment to innovation and evolution.

Digital Stitch

Stitchwork has traditionally symbolised the meticulous artistry and refinement of a car's interior. Jeesoo, however, dares to break conventions by applying this exquisite technique to the exterior, transcending boundaries and creating a truly unique visual experience. The digital stitch takes on two distinct forms, each captivating in its own right. The first is the flat stitch, imbued with an artificial essence that adds depth and allure to the Hyundai Nine's exterior. The second form comprises lamp components reminiscent of three-dimensional 7-segment stitches, adding a touch of dynamic elegance to the vehicle's silhouette. Its precise execution showcases Jeesoo's unrivalled skill in transforming traditional craft into a digital marvel.

With every stitch, Jeesoo breathes life into the Hyundai Nine, infusing it with a sense of artistry and sophistication that transcends the boundaries of conventional design. The digital stitch is not just an embellishment but a symbol of Hyundai's commitment to innovation and the harmonious fusion of tradition and modernity.

Final Design: The Hyundai Nine

Jeesoo's visionary approach to the Hyundai Nine transforms it into a luxurious masterpiece that transcends the boundaries of traditional automotive design. It is not simply a car but a true embodiment of exceptional product design, seamlessly blending functionality with stunning aesthetics. When your eyes grace the Hyundai Nine, you'll be captivated by its sleek and seamless body, accentuated by the mesmerising flat glossy cladding adorned with digital stitches. The portable frunk zone, with its clever volume gap and colour break, is a testament to the vehicle's practicality and innovative design. Every line and contour tells a story of meticulous craftsmanship and attention to detail, showcasing Nine's unique identity as a pinnacle of product design.

Hyundai Nine defies expectations with its entirely new form factor while retaining the iconic silhouette of a notchback. The horizontal design language extends its visual width, creating a sense of grandeur and sophistication. The circular form adds a touch of unity and timeless elegance, elevating the Hyundai Nine to a league of its own. The rear fender, adorned with a striking linear black graphic, forgoes traditional fender volumes, instead opting for an inward triangular chamber that commands attention. Every design element, from the vertical lamp components to the intricate diffusers, harmoniously complements the horizontal theme, leaving an indelible impression of balance and grace.

Open Lounge

Jeesoo unveils the unique Open Lounge concept in the Hyundai Nine. It is a revolutionary reinterpretation of the traditional trunk, transforming it into a beautiful open-air sanctuary that invites you to immerse yourself in the beauty of your surroundings. Jeesoo's brilliant vision comes to life through the circular seat, meticulously designed to position you outward, allowing you to engage with the world around you effortlessly. As you settle into the elevated seat position, a sense of freedom and excitement fills your being, ready to embark on a journey of boundless exploration.

But it doesn't stop there. Jeesoo's innovative approach takes it further, ensuring that every aspect of the Open Lounge is designed with your comfort and interaction in mind. The inwardly carved volume of the bumper and the elevated seat position create a perfect harmony, enticing you to swing your feet and revel in the joy of being in motion. It's a sensation unlike any other, where every movement expresses freedom and delight.

The Open Lounge beckons you to embrace the beauty and wonder surrounding you, reminding you of the sheer magnificence of life. And when you lean back against the distant backrest, measuring a generous 540mm, a breathtaking view of the sky unfolds before you. It's a moment of tranquillity and contemplation where you can let your imagination soar and be one with the vastness of the universe.

Conclusion: The Hyundai Nine

Hyundai Nine is a human-centred flagship that embodies the perfect blend of functionality and elegance. This extraordinary vehicle is a testament to Hyundai's unwavering commitment to innovation and creating a harmonious relationship between driving life and nature.

The revolutionary portable frunk zone is at the heart of the Hyundai Nine's design philosophy, which replaces the traditional grille found in combustion engine vehicles. But that's not all. The Hyundai Nine's open lounge takes the concept of interior luxury to new heights. Step inside this sanctuary of tranquillity and prepare to be transported to a realm of unparalleled comfort and serenity. As you immerse yourself in the open lounge, you'll experience a profound connection with your surroundings, forging a harmonious bond between yourself and the natural world. It's an experience that transcends the boundaries of traditional driving, inviting you to embark on a journey of discovery and awe.

What sets the Hyundai Nine apart is its ability to achieve all of this with a quiet elegance that echoes the principles of renowned designer Dieter Rams. Every line, every curve, and every detail has been meticulously crafted to create a seamless and unobtrusive aesthetic that effortlessly blends into the world around it. The Hyundai Nine's design language speaks to the very essence of beauty and sophistication, inviting admiration wherever it goes. Get ready to embark on a journey of discovery, where the Hyundai Nine becomes your trusted companion, inspiring you to live life to the fullest and embrace the beauty of the world around you.