Designed to capture the spirit of Australia, the new RAM ARVO concept combines functionality with a sleek design, redefining the concept of a pickup truck. This new RAM ARVO concept from a CCS student sets a new standard in the automotive industry, challenging the need for larger vehicles in a world prioritizing efficiency and sustainability.
The Australian Landscape
Australia, with its diverse culture and breathtaking landscapes, offers a unique canvas for automotive creativity. Outdoor activities are rooted in the Australian lifestyle, especially near the coasts, where beach outings and sports are daily rituals. This New RAM ARVO aims to encapsulate the essence of Australia, aligning seamlessly with the RAM brand's values of hard work and strength.
Drawing inspiration from Kei-Trucks, the designer crafted a vehicle that blends compactness with toughness, breaking away from traditional pickup truck designs. Taking cues from Australian automotive culture, the RAM ARVO embraces the versatility of "Utes," serving as practical workhorses during the week and recreational companions on weekends. This adaptability aims to cater to a diverse range of lifestyle needs.
Additionally, the influence of Dune Buggies adds an adventurous touch to the RAM ARVO's design, associated with off-road exploration and a carefree, fun-filled approach to outdoor activities. Incorporating these elements makes the RAM ARVO more than just transportation, symbolizing an active and dynamic lifestyle.
Small Yet Mighty
The project took a unique approach by introducing an open cockpit, drawing inspiration from dune buggies, and aiming to establish a profound connection with the outdoors. Strategically positioned handles on the vehicle serve a dual purpose – enhancing accessibility and functionality. These handles are cleverly designed to also function as tie-down points for rooftop cargo, offering practicality without compromising the vehicle's aesthetic appeal. This thoughtful integration aligns with the project's commitment to marrying style with utility.
To infuse a touch of sportiness into the design, a carbon fibre frame was employed. Beyond contributing to the vehicle's sleek appearance, the carbon fibre frame ensures a high level of protection and strength. This choice of material represents a commitment to both safety and performance, reinforcing the project's dedication to quality and innovation.
The vehicle's adaptability takes centre stage with removable side panels and plug-in accessories. This design feature allows users to tailor the vehicle to their specific needs, especially during a day at the beach. Whether it's for loading and unloading gear or enjoying an open-air driving experience, these customizable elements showcase the seamless fusion of leisure and utility.
In terms of practicality, the RAM ARVO boasts an expanded width to accommodate useful features. This includes intelligently designed storage spaces, offering ample room for carrying essentials. The vehicle's hood transforms into a workstation, adding a functional element for users who may need a mobile workspace on the go. Additionally, the multipurpose truck bed is a key highlight, featuring a passthrough into the cockpit for seamless accessibility and efficient utilization of space.
Conclusion
Despite its fun and adventurous design, the RAM ARVO introduces excitement and innovation to the Australian market. Its compact proportions challenge the prevailing trend of increasingly large vehicles, emphasizing efficiency and sustainability. With RAM ARVO, the designer seeks to establish a niche, offering a vehicle that fills a gap in the market and invigorates the Australian automotive landscape.
This project is not just a vehicle; it's a testament to RAM's commitment to pushing boundaries and adapting to diverse global markets.
About Designer
Dylan Horn is a 24-year-old German and American transportation design student with a great interest and passion for automotive and footwear design. After gaining valuable experience in the footwear design industry through an internship with the Adidas Running Footwear Design Team, and an educational study abroad semester with the Transportation Design Department of the Hochschule Pforzheim, Dylan is currently starting his 6th term at CCS, College for Creative Studies, in Detroit.
You can visit his profile here
