The Morgan Exceed 4 is essentially a futuristic tribute to retro style. As the automotive world moves towards electric power and autonomous features, the Morgan Exceed 4 becomes a haven for those who love the sound of a revving engine, the feel of the road, and the thrill of a unique driving experience. It's more than a vehicle; it represents a subculture dedicated to preserving the art of driving, where each road curve is a canvas, and every journey is an expression of individuality. 

Crafted during a break after three terms at Artcenter, the Morgan Exceed 4 project is a remarkable symbol of innovation. the project isn't only about being creative but also reflects the creator's love for exploring new places. Combining the perspectives gained from travel with a good understanding of car design, the project became a link between the past and the future. It shows how innovation and the richness of global experiences can work together. As the Morgan Exceed 4 was being created, it included not only the technical skills learned at Artcenter but also the feelings and inspirations from various landscapes around the world.

Handmade Elegance

Morgan Motors is famous for making handmade cars for a hundred years. These cars are known for being personal, elegant, and sporty. The design of the Morgan Exceed 4 cleverly brings these qualities to life again, giving a new energy to the familiar shape of Morgan cars. Essentially, the Exceed 4 shows off the brand's long history in a modern way, combining the classic features that made Morgan cars special for many years with a fresh and innovative design.

Looking ahead for Morgan Motors, the designer wants to make cars more like toys – something fun and exciting. These cars bring so much joy that it's like having a playful friend, especially for adults looking to unwind after a tough week. The Morgan Exceed 4 stands out as the embodiment of driving enjoyment, like a fun companion that turns every drive into a thrilling adventure.

Converting Classics into Modern Icons

The design process aims to keep the classic shape of Morgan Motors alive. The designer took the main features of the Morgan Plus 4 and created a new, unified look. This resulted in a special open-top car from Morgan, combining the essential style of the Plus 4 with the nostalgic charm of a Morgan Super 3. The designer wanted to not only want to keep the traditional aspects of Morgan Motors but also add a modern touch, making a car that respects its history while having a fresh and attractive style.

Let's dive into an interesting part of the design journey – the front face. The idea for it comes from Morgan Motors' classic round headlights, a nod to their history. But here's where it gets exciting. While having dinner in Shanghai, the designer saw a crab served uniquely with eyes on its head. This sparked a creative idea – to add cylindrical intakes on each side of the front face, resembling a crab's eyes.

This cool addition isn't just for looks; it's also practical. These cylindrical intakes serve as the engine air intake for the hybrid car. So, they don't just make the car look unique; they have an important job too. This blend of inspiration from Morgan Motors' past and a surprising dinner experience in Shanghai brings a front face to the Morgan Exceed 4 that respects tradition while adding a touch of artistry and smart design.

Conclusion

Simply put, the Morgan Exceed 4 is like a futuristic tribute to the past. It looks modern with a mix of futuristic, artistic, and one-of-a-kind elements, promising an exciting driving adventure. But, hidden beneath its modern look is a proud connection to Morgan Motors' history. It's not just a fun car for grown-ups; it captures people's imaginative ideas about both the past and the future.

About Designer

Bojian Li, a 19-year-old student from China, is currently studying transportation design at Artcenter College of Design. His love for drawing and cars dates back to his childhood, nurturing a dream to become a skilled car designer. Upon successfully enrolling at Artcenter College of Design, he was determined to pursue his passion wholeheartedly. During his term off, Bojian Li undertook the personal project of Morgan Exceed 4, working independently. The primary goal was to enhance his design skills and become adept at using Blender.

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