Bochen Zhao, a student from Artcenter, has created an innovative project that combines traditional Chinese aesthetics with modern automotive luxury, setting new standards in the luxury sedan segment. The focus is on competing with iconic models like the Phantom, S Class, and Mulsanne, aiming to embody timeless values in every detail. The project aims to harmoniously blend traditional Chinese design elements with the sleek sophistication sought by modern automotive enthusiasts. Every aspect of the luxury sedan reflects a fusion of past and present, creating a unique vision in the automotive landscape.
Meet the users of this luxury sedan: a successful couple whose car is an extension of their identity. Whether for daily commutes or special events, the BYD luxury sedan seamlessly fits into their lifestyle, exuding sophistication.
During the planning phase, the designer faced a crucial decision: autonomy or tradition. Choosing tradition, BYD aligns with the Chinese market's preference for a more "served" experience. In a culture valuing personal assistance, the focus is on human interaction, favouring traditional features' warmth and intuition over fully autonomous functions.
Drawing Inspiration from Tradition
The design of this luxury sedan focuses on ensuring the comfort of rear-row passengers. Inspired by traditional Chinese architecture, the rear half of the vehicle incorporates circular design elements. Circular openings are strategically placed to symbolize room separation while promoting smooth communication between the front and rear rows.
The connection between front and rear-row passengers is a key aspect of the design philosophy. Tapered shapes and a centrally extended console contribute to stabilizing this crucial link, enhancing both the aesthetic appeal and practicality of creating a harmonious space for all occupants.
BYD's Expression of Individuality
The front cabin of this luxury sedan features a consistent circular theme seen in the elegant door handles and shift knob, inspired by the refined elegance of Chinese teaware. The steering wheel maintains a rounded form, exuding solemnity and ensuring design consistency throughout the interior.
In terms of colours, the interior is carefully designed to echo the importance given to the rear seats. Vibrant teal and ivory, a classic and harmonious Chinese colour combination, take the spotlight. These colours are enhanced by touches of gold, representing power, and wood finishes that add a premium touch. The deliberate choice of colours not only enhances the visual appeal but also connects with Chinese cultural elements.
From the overall design to the chosen themes and intricate details, a sense of luxury is evident throughout the interior. The intentional integration of these design elements creates an ambience that goes beyond mere functionality, turning the front cabin into a space that resonates with opulence and cultural richness. It's a blend of colours, shapes, and materials, where each detail contributes to the overall theme of luxury, ensuring that every journey is a truly immersive and luxurious experience.
Conclusion
BYD's luxury sedan goes beyond being just a car; it transforms into a personalized extension of its customers. Reflecting individual taste, accomplishments, and a deep appreciation for Chinese heritage, this automotive masterpiece invites users to enjoy a journey seamlessly blending tradition and modernity. Crafted with precision and vision, BYD's luxury sedan sets a new standard by merging tradition with contemporary elegance, going beyond typical notions of luxury. It serves as a symbol of the evolving narrative where heritage and modernity exist in perfect harmony, representing more than just transportation.
In every curve, colour choice, and detail, BYD has carefully woven a narrative that speaks to its customer's essence. The luxury sedan is not just a way to get from one place to another; it is a statement, expressing personal style and celebrating success. By combining tradition with contemporary design, the designer has created more than a car – it is an embodiment of a refined lifestyle and an expression of the enduring legacy of Chinese heritage. Each ride invites users to immerse themselves in the journey of a true automotive masterpiece that resonates with their identity and aspirations.
About Designer
Meet Bryan Zhao, a skilled automotive designer from Shenzhen, China. Bryan's love for designing cars led him to study at the Art Center College of Design in 2018, where he graduated in December 2023. Currently, Bryan is using his creative talents as a valuable member of the Hot Wheels team at Mattel. With a strong eye for innovation and a passion for creating visually appealing designs, Bryan Zhao is making his mark at the crossroads of artistry and automotive engineering, contributing to the exciting field of vehicle design.
Visit his profile here
