In today's fast-paced digital world, families often spend a lot of time on screens. A student has introduced a new project called the "Father and Son Duo Concept" for Hyundai to bring fathers and sons closer together. This project is a tribute to childhood memories, created to bring back nostalgia and create new, meaningful experiences.

The concept is not only about spending time together but also about fostering meaningful conversations and creating lasting memories. The designer understands the significance of these moments in shaping the relationship between fathers and sons, and he aims to facilitate experiences that strengthen these bonds for years to come.
Navigating the Virtual World Together
In this creative world, new car technology has turned the usual father-son bonding into an exciting adventure. Imagine fathers and sons happily going on thrilling drives together, not just as passengers, but as active drivers. This cool innovation changes how families enjoy outings, creating a stronger bond and more fun. At the centre of this innovation is an amazing vehicle with advanced features for shared driving. No more sitting in the back seat just watching; now, dads and sons are in control, working together to navigate virtual landscapes smoothly.
One standout feature of this car is its special driving system. Dad handles the gas pedal while their sons steer the car. This setup lets kids join in the driving fun and feel responsible as they lead their adventure. As they speed through virtual worlds, the bond between father and son grows stronger with every twist and turn. Together, they conquer challenges, explore new places, and make memories that will last forever. By sharing victories and excitement, they build a deeper connection and respect, creating a strong partnership based on trust and teamwork.
Captivating Imaginations with Every Detail
The car's exterior design draws inspiration from RC cars, go-karts, and vintage F1 racing cars. It's made to spark children's imaginations with every curve and detail, reminding them of powerful machines. The car's sturdy yet friendly exterior is designed to appeal to kids and reassure parents. Safety is a top priority, with robust materials and features ensuring a secure experience.
The best part is the Vibrant colours and dynamic shapes, common in RC cars and go-karts, give the car an energetic look. Aerodynamic contours suggest speed and agility, capturing the essence of racing.


Elements from vintage F1 racing cars add nostalgia and elegance. Racing stripes, retro logos, and polished chrome accents pay homage to motorsport history, appealing to both kids and adults who love cars. The steering wheel design, inspired by bobsledding, is key to making the experience feel like playing a video game. With this special wheel, the son gets into a virtual world where he feels in charge, making it easy for him to tackle challenges and complete missions.
Its comfortable shape and responsive controls keep him engaged, helping him make quick decisions and perform moves accurately.

Also, the interface includes game-like features that make the son feel even more involved. With sights, sounds, and touch feedback, he gets fully immersed in the game. As he takes on different missions, he feels like he owns what he's doing, pushing him to explore and conquer new challenges.
Designing for Comfort and Security
The "Father and Son Duo Concept" project puts a strong focus on safety in every aspect of its development. Since the beginning of the design phase, careful attention has been given to ensuring the safety of participants and creating an environment that encourages adventure. A key part of this approach is the plush cushions that are carefully built into the project. These cushions are designed to provide both comfort and protection, enveloping users in a cosy experience similar to sitting on a luxurious sofa while playing games. Despite their comfort, they're also engineered to meet high safety standards, keeping users safe from any potential dangers.


Additionally, these cushions don't take away from the project's goal of creating excitement and energy. Instead, they seamlessly fit into the project's style, adding to the overall atmosphere and making it both welcoming and exhilarating. As a proposal to Hyundai's Racing Park, the "Father and Son Duo Concept" operates as a shared racing vehicle, eliminating financial concerns and fostering a sense of inclusivity. Families can now engage in thrilling adventures without worrying about expenses, strengthening familial bonds and creating lasting memories for generations to come.
Conclusion
The "Father and Son Duo Concept" shows how the designer is dedicated to making amazing experiences and bringing families closer together. It mixes feelings of old memories, and excitement, and makes sure everyone feels included. This project is a great example of how Hyundai can implement it to make life better and help people connect.

About Designer
Meet Minjae Kim, a student of Korea University, subsequently transitioning to the Transportation Design program at the Art Center. Presently, he is in his 7th term working towards a bachelor's degree. Following a 6-month internship at Hyundai Motor Europe Technical Center in Germany, he is currently interning at Honda in America for 3 months. Their primary focus lies in interior design, with a constant endeavour to develop projects that evoke fresh joy and excitement for users.
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