Hyundai is launching its IONIQ brand to change electric vehicles. They're committed to innovation and sustainability, introducing IONIQ as a symbol of modern design and eco-friendly engineering. This brand blends Hyundai's history with advanced tech and a green focus. At the heart of IONIQ is a deep design philosophy called 'Timeless Value'. This idea shapes everything about the brand, blending nostalgia with futuristic ideas.
'Timeless Value' suggests lasting importance beyond current trends. It's about creating designs that stay meaningful for generations, not just for today. The philosophy combines elements from different times. By combining nostalgic touches with modern innovation, IONIQ creates a unique style that connects the past, present, and future. It draws inspiration from classic designs while also pushing boundaries with new technologies.
Embracing timeless values
Hyundai's rich history is marked by legendary models such as Stella and Grandeur, which have left an indelible mark on the automotive world. The essence of luxury and elegance that defined Stella and Grandeur finds a new expression in the sleek lines and refined aesthetics of IONIQ's design language. The designer wanted to update these classic cars, known for their luxury, as big sedans in the IONIQ lineup. These cars were famous for being top-notch in the past, with fancy features and great comfort.
Every detail, from the body shape to the fancy interior, was carefully chosen to give a sense of luxury like the old models. Adding modern tech and new engineering to the mix made the new sedans even better than the classics in terms of performance, efficiency, and safety.
The Design
The IONIQ design concept embraces the idea of 'Timeless Value', where elements from different eras harmoniously converge to create a design that transcends time. This IONIQ 10 DUKE exemplifies Hyundai's dedication to luxurious innovation. With its captivating silhouette and emotive design, the DUKE epitomizes automotive elegance at its finest. The designer aimed to blend a simple, intuitive retro style with a bold presence, so she designed a car design with a long hood. This choice aimed to evoke classic sophistication while adding modern touches. She also used parametric pixels, a unique feature of the IONIQ brand, to strengthen its identity and make a lasting impression.
Expanding on the success of the IONIQ 5's design, the designer further refined the front of the car to have a simple yet impressive look, with clean lines and subtle elegance. The rear design has a more spacious appearance, with sharp lines that add to its refined and stylish overall look. The IONIQ 10 DUKE is all about luxury with its stunning design. Its long hood celebrates its rich history in a modern way. It mixes old-fashioned charm with new, bold style to create an impressive car.
This Hyundai concept brings together the best of the past and the present, making it more magnificent than ever. This combination of classic elegance and modern technology makes it a top choice for luxury cars, giving drivers an unforgettable experience on the road.
Conclusion
Hyundai's IONIQ brand mixes old and new ways, going beyond time limits. As we move towards a future that cares about the environment, the designer shows how dedicated Hyundai is to being great. By being creative and doing things well, IONIQ is leading us towards a better and more eco-friendly future, showing Hyundai's tradition of making great stuff that lasts.
About Designer
Jeeeun Youn is an industrial design major with a recent digital design internship at Genesis and prior experience at Kia. Drawing from these internships, Jeeeun is determined to enhance their skills as a car designer and create designs that offer greater value to people in the future.
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