The New Timeless Concept By Seung Ui Hong Is A Tribute To Mercedes-Benz's 150th Anniversary

Mar 21, 2024

The making of 'The Timeless,' a special concept celebrating Mercedes-Benz's 150th anniversary, was carefully done. It was all about sticking to values that never go out of style, rather than following short-lived fashions. The idea was to capture what makes Mercedes-Benz special and lasting, even after 150 years.

The designer paid close attention to every detail of 'The Timeless - The new concept car for Mercedes Benz.' He wanted it to look sleek and elegant, inside and out. He made sure to include the latest technology, not just for show, but to make driving better while still keeping that classic Mercedes-Benz feel.

Drawing Inspiration from Icons

When the designer started creating this special piece, he focused deeply on the essence of Mercedes-Benz to understand what makes the brand exceptional. Drawing inspiration from designs that have stood the test of time, particularly from the 1950s and 1960s, became their focus. During that era, designers emphasized clean lines, simple shapes, and a refined aesthetic that remains appealing today. Craftsmanship and attention to detail were key, resulting in products with lasting beauty and quality. The iconic Mercedes-Benz SL series from that period served as a prime example of this timeless design. Its enduring popularity is a testament to its stylishness and excellent craftsmanship.

With this in mind, the designer aimed to design this Mercedes Benz concept with the same timeless elegance. 

This blending resulted in the theme 'Elegance with tension,' which emerged from exploring various design options. It was based on the idea of an 'Athletic profile, simple volume,' as seen in Theme B. The designer looked closely at midcentury modern design principles, focusing on clean lines, simple shapes, and a balance between function and looks. These were combined with the unique design of the Mercedes SL series, known for its sleek shape and refined details.

Timelessness in Design

The Timeless is distinguished by its captivating proportions, highlighted by a lengthy front end and a compact rear, creating an aesthetic that balances tension and elegance. Reflecting the principles of timeless design, its appearance is characterized by sleek lines and smooth curves, devoid of any superfluous adornments. Features like the paired hood volumes, defined side fender lines, and the unique Wrap-around DLO shapes pay homage to Mercedes Benz's illustrious history, drawing inspiration notably from the esteemed SL series. These elements not only contribute to the visual appeal of 'The Timeless' but also serve as a nod to the brand's heritage, showcasing a seamless fusion of tradition and innovation.


To sum up, 'The Timeless' blends the best of the past and present, showing off Mercedes-Benz's classic style while also embracing the cool look of midcentury modern design. It's a sign of how the designer keeps the brand's traditions alive while still being fresh and modern. It's like a perfect mix of old and new, showing that tradition and innovation can work together beautifully.

About Designer

Seung Ui Hong, hailing from the Republic of Korea, is currently pursuing a Bachelor's degree in Transportation Design at the Hansung University Design & Art Institute in Seoul, with an expected graduation date later this year. In his journey as a student and aspiring designer, Seung Ui Hong is characterized as an adventurous dreamer. He approaches the world with boundless curiosity, constantly seeking inspiration from diverse sources to infuse into his designs. Possessing a keen eye for capturing pleasing proportions, he excels in developing concepts that blend imagination with practicality. His strength lies in approaching projects with wit and emotion, utilizing his sensory perceptions to craft solutions that resonate deeply.

Driven by a passion for design and an insatiable thirst for innovation, Seung Ui Hong is dedicated to pushing the boundaries of creativity and contributing to the ever-evolving landscape of transportation design.

Visit his profile

Seung Ui Hong