This Kia-inspired 'amPBVian' Animation by ArtCenter Students Unveils Next-Gen Innovation

  Apr 16, 2024

In the ever-evolving landscape of automotive design, designers at Kia Motors stand at the forefront, pioneering innovation and redefining the concept of mobility. At the heart of their latest endeavour lies the revolutionary concept of Purpose-Based Vehicles (PBVs) - a paradigm shift in transportation that promises versatility, adaptability, and functionality like never before. To shed more light on this exciting concept, the creative minds at Team BONGO of ArtCenter School of Design have created a captivating 3D animation called "amPBVian."

Revolutionizing Mobility

The title itself is a stroke of brilliance, blending "Amphibian" to symbolize adaptability across diverse environments and "PBV," enclosing the very essence of the concept. Through this animated masterpiece, Team BONGO embarks on an innovative journey into the future of mobility, where aerial movement harmoniously integrates with ground transportation, all within a customizable cabin space.

Central to the design ethos of the "amPBVian" animation is the Autonomous Aerial Mobility (AAM) module, a groundbreaking innovation that propels the concept of flying cars directly from science fiction into tangible reality. Paired with a meticulously crafted cabin space designed to prioritize passenger comfort and a skateboard platform housing cutting-edge battery and propulsion systems, the PBV emerges as a symbol of convenience and efficiency, aimed to revolutionize the way we traverse the world.

Yet, what truly distinguishes the "amPBVian" animation is its unwavering focus on interior spaces tailored to specific purposes, elevating the concept of mobility to unprecedented heights. From mobile offices equipped for on-the-go productivity to Pilates cabins replete with state-of-the-art exercise gear, each interior design is a testament to the ingenuity of Kia Creators, catering to a myriad of lifestyle needs with unparalleled precision and flair.

Unveiling Possibilities

The animation itself is a masterpiece of visual storytelling, with a fixed camera perspective that serves to accentuate the prominence of the cabin space, reminding viewers that these PBVs are not merely vehicles, but dynamic, transformative spaces designed to enhance every aspect of our lives. Through seamless editing and transitions, the animation showcases the versatility of PBV mobility, effortlessly shifting between different cabin interiors to showcase the boundless possibilities that await.

Visually captivating and sonically immersive, the "amPBVian" animation captivates audiences with its dynamic interplay of changing environmental settings and subtle shifts in time, creating an immersive experience that transcends traditional boundaries. Original compositions and meticulously engineered sound effects further enrich the sensory landscape, transporting viewers into a world where innovation knows no bounds and the future of mobility is limited only by the bounds of our imagination.

In essence, "amPBVian" is more than just an animation; it represents a glimpse into a future where mobility undergoes a profound transformation. Vehicles cease to be mere modes of transportation and evolve into versatile, responsive environments seamlessly integrated into our daily lives. With Kia at the forefront, pushing boundaries and exploring new frontiers, the realm of possibility expands, urging us to embrace a future characterized by boundless innovation. In this vision, the journey itself becomes the destination, inviting us to embark on an exciting adventure where the potential for discovery knows no limits.


About the Designers

This project stands as a testament to the collaborative spirit and creative prowess of its creators, JIWON SONG, YOONHO CHOI, and MINJAE BAE, whose ingenuity has earned them recognition in the esteemed Kia Creators 5 program. Their work, exhibited at a gallery in Seoul, not only showcases the transformative potential of PBV mobility but also serves as a beacon of inspiration for future innovators, demonstrating the profound impact of artistic vision in driving technological progress forward.


Jiwon Song

Yoonho Choi