In the vibrant environment of Hongik University’s Department of Industrial Design, students Wonjun Choi, Jeewon Kim, and Jungbae Park envisioned a revolutionary future for business travel. Using their expertise in product, graphic, photography, and UX design, they embarked on creating CASCADE, a project aimed at transforming the corporate travel experience. Showcased at the 2019 Hongik University Graduation Exhibition, 'DESIGN DOERS', CASCADE highlighted the innovative approach to travel. Supported by Model Solution’s graduation exhibition program, the project featured detailed 10:1 scale mockups of the vehicle’s interior and exterior, bringing their concept to life.
Disclaimer: This is an individual project by three graduates of Hongik University
CASCADE integrates cutting-edge technology and user-centred design to enhance comfort, productivity, and convenience for business travellers. The exhibition displayed ergonomic seating, advanced infotainment systems, and flexible workspaces tailored for modern professionals. This ambitious project not only showcased the individual talents of the students but also emphasized the collaborative spirit of Hongik University’s Department of Industrial Design. CASCADE sets a new standard for the future of business travel, demonstrating the power of creativity and innovation in solving real-world problems.
A New Era of Business Travel
Business travel often involves exhausting and time-consuming activities. Long flights, crowded airports, and hotel transfers can drain even seasoned travellers. CASCADE, the Complete Autonomous System for Connecting the Airport to Downtown Effortlessly, aims to transform this experience by offering a seamless and comfortable travel solution tailored to corporate travellers.
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CASCADE was developed with a deep understanding of the challenges faced by business travellers. The project sought to reimagine business travel by combining innovative technology with practical needs. The key feature of this concept is its autonomous mobility, which uses advanced technology to provide safe and precise transportation without a driver. This not only enhances safety but also allows travellers to relax during their commute. It further ensures a smooth and stress-free journey from the airport to downtown, setting a new standard for business travel.
A standout feature of CASCADE is its dedication to passenger well-being. Recognizing the fatigue that accompanies long-haul flights, CASCADE offers onboard shower facilities. This unique amenity allows travellers to freshen up upon arrival, revitalizing them before they proceed to important meetings or engagements. By providing this level of personal care, it transforms the travel experience, making it more comfortable and considerate of the traveller’s needs. The vehicle is equipped with workstations and advanced connectivity options, allowing executives and their assistants to remain productive while on the move. This feature ensures that no time is wasted during transit, enabling business travellers to maximize their efficiency and stay connected with their work.
CASCADE’s mobile workspace redefines what it means to travel for business, merging the convenience of transportation with the functionality of an office.
Streamlined Baggage Management with Cascade
Another innovative aspect of CASCADE is its streamlined baggage management system. Travelling with luggage can often be cumbersome and stressful. CASCADE reduces this burden by offering a service that handles non-essential belongings, ensuring they are delivered directly to the traveller’s hotel. This allows passengers to focus on their immediate necessities and travel unencumbered. The efficient baggage management system is a testament to this innovative concept's commitment to simplifying every aspect of the travel experience.
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This is not a static solution; it is an evolving ecosystem dedicated to continuous improvement. With a commitment to incorporating the latest technological advancements and maintaining high standards of customer support, CASCADE aims to set new benchmarks in business travel convenience and satisfaction. The team behind CASCADE is focused on ongoing development, ensuring that the system remains at the cutting edge of innovation and continues to meet the evolving needs of business travellers.
Conclusion
CASCADE sets a new standard for business travel by making it convenient and comfortable. It connects airports, downtown areas, and hotels seamlessly. With its driverless technology, personal care features, and full support services, CASCADE changes how we travel for work. This innovative project ensures every detail improves your travel experience. Welcome to the future of business travel with CASCADE.
