Inspired by the traditional Korean palanquin, the Genesis G100 Concept evokes a sense of royalty and exclusivity, akin to a VIP throne. This regal theme is enhanced by the car’s lighting elements, which create a red carpet effect, enveloping passengers in an aura of prestige from the moment they approach. The Halo of Genesis project showcases Genesis' commitment to blending the past with the future, offering a unique driving experience that honours cultural heritage while embracing modern technology.
Disclaimer: This is a personal project from Hojae Chung and not an official concept from Genesis
The design philosophy of the Genesis G100 is anchored in the brand's signature "two lines" motif, which serves as the cornerstone of its aesthetic. This approach marries the classic with the contemporary, creating a vehicle that embodies the present and anticipates the future. The sleek, modern execution of traditional car elements, such as the rear tail, exemplifies this duality. The tail design combines a timeless silhouette with intricate, contemporary details, reflecting a harmonious blend of old and new.
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The Genesis G100 was the result of an intensive brainstorming session that quickly transitioned into the construction of a detailed 3D model. This initial phase was crucial in defining the car's unique features and categorizing them into three primary themes: sporty, luxury, and a blend of both. This approach ensured that the G100 would appeal to a broad audience while maintaining a cohesive and sophisticated design. One of the standout aspects of the Genesis concept is its fascia, crafted to transition from modern to advanced. This progressive look is dynamic and forward-thinking, setting the tone for the vehicle's overall aesthetic. The designer benchmarked the wheelbase of the Genesis G90, ensuring a sense of familiarity and continuity with the brand. At the same time, he incorporated innovative elements that push the envelope of automotive design.
The Genesis G100 Concept is not only a visual marvel but also a technological powerhouse. Every detail was considered to ensure that the car was both beautiful and practical. The rear of the vehicle, with its classical shape enhanced by modern detailing, exemplifies the balance between tradition and innovation. This balance is further evident in the car's unique features, designed to elevate both luxury and functionality. Several groundbreaking features set the Genesis G100 apart from other luxury vehicles. The active aero system, for instance, optimizes the car's aerodynamics, significantly improving its performance.
The Halo of Genesis project shows the brand's dedication to excellence and innovation. By combining traditional Korean design with advanced technology and modern style, the Genesis G100 offers something special for discerning customers. This concept car demonstrates the potential for creative design in the automotive world, setting a new standard for luxury vehicles. The Genesis G100 is more than just a car; it is a statement of luxury, innovation, and cultural appreciation. By merging traditional aesthetics with futuristic technology, Genesis has created a vehicle that appeals to the most selective clients.
