Studying Transportation Design at ArtCenter College of Design lets you explore new ideas and create cool stuff. In one of the classes in Fall 2023, called Interior 4, students learn all about designing the insides of cars. It's like taking a deep dive into making car interiors awesome, from coming up with ideas to making them real. This exciting project is inspired by the Polestar and Dacia Manifesto concept. The goal is to make a car that screams innovation, just like Polestar.
Disclaimer: This is an individual project by an ArtCenter student and not an official project from Polestar
A Seamless Integration
He was guided by ArtCenter's amazing teachers, a student who set out on a path to become a top-notch designer. With his teacher's help, he chooses to focus on the "Layering" theme, a crucial step in his journey. He believes this theme will take their exploration to the next level. The goal is to make the interior and exterior of the car work together perfectly. It's all about creating a beautiful harmony between what's inside and outside the car. The "Layering" theme is all about making the vehicle lightweight and practical by adding different layers of stuff. The designer wanted it to look simple but still be super useful for adventures. Each layer had to serve a purpose, making the vehicle both look good and work well. This idea fits perfectly for adventure vehicles because everything has to be optimized for the best performance.
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On the other hand, the "Molded Singularity" theme is about simplifying the vehicle's design into one smooth shape. Instead of lots of parts, the designer wanted to blend everything together into one sleek panel. This way, the vehicle would look really classy and efficient, changing how people usually think about vehicle design. Throughout the whole design process, he further made sure to keep a good balance between making the vehicle look cool and making sure it actually worked well. Both themes were made to have their own unique look while still keeping true to Polestar's design style. He wanted to mix traditional design ideas with new ones to create something fresh and exciting for adventure vehicles, inspired by Polestar and the Dacia Manifesto concept.
An essential part of the design was making sure the inside of the vehicle flowed seamlessly with the outside. It all started with the Instrument Panel (IP) inside the car, but the designer wanted this to extend to the outside too. One cool thing he did was connect the interior IP to the headlight panel on the outside. He used layered panels that stretched outwards, creating a headlight structure that looked really cool and matched the overall style of the car. This made the interior and exterior of the car feel like they belonged together, creating a sense of visual harmony.
Another clever thing he did was integrate storage solutions into the exterior design. The designer wanted the car to be practical as well as good-looking, so he included storage spaces that didn’t ruin the car’s aesthetics. This meant you could have plenty of room to store your stuff without it cluttering up the inside or looking messy on the outside. It was all about balancing functionality with style. As the semester nears its end, the designer takes a moment to think about his journey. He feels thankful for his mentors, John Krteski and Franco Corral, who have helped him a lot. These mentors not only taught him how to design better but also showed him how cool car design can be.
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About Designer
Jung Woo Choi is a 23-year-old from South Korea, currently enrolled at the ArtCenter College of Design. His passion for design extends beyond transportation, encompassing various aspects of the discipline. From a young age, he has found joy in creating and designing objects, recognizing the complexity of the field and the importance of patience and discipline in the process. As he continues his design education, he is increasingly enthusiastic about the learning journey and looks forward to contributing to the design industry in a meaningful way.
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