With Latest Bugatti Concept Innovation Meets The Tradition

  May 14, 2024

Imagine being a big fan of cars, someone who just loves everything about them. You're fascinated by how car companies mix old-fashioned ideas with new, high-tech stuff. One company that's good at this is Bugatti. They've been making cars that are super classy but also super modern for a long time. In 2022, a designer did something cool. He made a brand-new car called the Bugatti La Translucid Concept. It's like a sneak peek into what cars might look like in the future. But here's the twist: it's electric! Yep, no gas is needed. This is a big deal because it shows how cars can be better for the environment.

Disclaimer: This is an individual project by a designer and not an official project from Bugatti

The La Translucid Concept gives a little nod to Bugatti's history, like a little thank-you to the brand. It's like Bugatti saying, “Hey, we're moving forward, but we'll always remember where we started.”

A Visionary Design

The designer wanted to make cars even better, so he looked for ideas from a famous writer, Walter Isaacson, who knew a lot about creative thinkers like Steve Jobs. This search sparked a fresh way of thinking for Bugatti, all about keeping things simple and clean. His hard work led to the Bugatti La Translucid Concept, a car that shows off elegance in a really simple way. He made sure to get rid of anything that wasn't needed, so the car's true beauty could shine through.

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He got the idea for the car's shape from flat electric platforms, making it look strong and able to move smoothly through the air. Every little curve and line on the La Translucid Concept was carefully thought out to make the car look amazing and work well.

Furthermore, the designer also checked the car's structure carefully to make sure it was strong and had enough room, especially around the wheels. This shows the Bugatti's commitment to making cars that are both stylish and practical, pushing the limits of what cars can do. Recognizing the inevitable shift towards electrification, the designer has not only embraced this change but has also infused its electric vehicle (EV) offerings with a distinct sense of soul and character.

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At the heart of this concept lies a fusion of cutting-edge technology and timeless design, exemplified by its translucent body. This groundbreaking feature offers more than just a glimpse; it invites enthusiasts into the heart of the vehicle, revealing the inner workings that power its performance. From the outside, the La Translucid Concept showcases a harmonious blend of form and function, seamlessly integrating sleek design elements with the underlying electronic components.

This Bugatti concept extends far beyond its aesthetics

The allure of this concept extends far beyond its captivating aesthetics. Bugatti's careful attention to detail is evident in every aspect of the vehicle's design, particularly in the arrangement of interior components and the optimization of space. The result is a driving experience that not only stimulates the senses but also delivers unparalleled performance. Through this innovative design approach, customers are offered a deeper understanding of the fundamental essence of the electric Bugatti, while simultaneously experiencing a fresh sensibility inspired by the world of electronic devices.

As we go into the storied history of Bugatti, we encounter a chapter defined by the iconic legacy of the Type 57—a true legend in the automotive world. It's within the revered confines of this classic model that the genesis of inspiration for the Bugatti La Translucid Concept took root. From the unmistakable front mask, paying homage to the iconic design of Type 57, to the graceful surfaces that echo the spirit of its predecessor, every facet of this concept car was fashioned to honour Bugatti's heritage.

Make no mistake—this isn't just about honouring the past. The Bugatti La Translucid Concept is a strong declaration of what's to come—a clear idea of where electric cars are heading. As Bugatti fans look at the outside of this concept car, they might feel a bit nostalgic, but they're also looking forward to the future.


The Bugatti La Translucid Concept is like a shining light of new ideas—a symbol of Bugatti always trying to do better. By mixing old ways with new ones, this concept shows what could be the future of the Bugatti. It's like a new chapter in Bugatti's long story—one all about moving forward, being passionate, and always striving for the best.

Looking ahead, let's not be afraid to imagine, create, and welcome the electric future ahead of us.

About Designer

Hyunbeen Kye was born in South Korea in 2001. Right now, he's studying at Kookmin University in Seoul. He's majoring in Automotive and Transportation Design, where he's really into designing the exterior of cars. He's super interested in everything to do with making cars look great, from doing research to coming up with ideas and building them. He's also into related stuff like concept art.

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Hyunbeen Kye