SOLACE - Redefining relaxation for South Korean business professionals

Sep 14, 2024

In the fast-paced, high-pressure environment of South Korea's bustling cities, stress has become an inescapable part of life for many business professionals. With an alarming number of individuals, particularly those aged between 20 and 40, facing skyrocketing stress levels, the search for effective relaxation solutions has reached critical importance. Enter Project: SOLACE—a groundbreaking concept born from Coventry University's Automotive & Transportation Design student that redefines relaxation for South Korean business professionals.

Disclaimer: This is a personal project from Jae Hyuk Shin and not an official concept from any brand

It's a visionary solution that aims to relieve overworked individuals. In a culture where time is scarce and the idea of a proper vacation is often out of reach, this project offers an accessible form of stress relief—delivered right to the user’s doorstep. Imagine a mobile retreat, a fusion of cutting-edge technology and the serenity of nature, made available through a simple mobile app. Whether you long for the peace of a tropical beach or the calm of a dense forest, SOLACE uses augmented reality (AR) and holographic technology to create personalized, immersive environments that can transport you to your desired location, no matter where you are.

A Mobile Sanctuary with Comfort at Its Core

The design of SOLACE draws from the aesthetics and comfort of South Korea’s beloved café culture, known for its inviting warmth and peaceful atmospheres. With an interior inspired by the renowned architect Kengo Kuma, the space boasts natural wood panels and a minimalist design that soothes the senses. For added comfort, an onboard drink dispenser—activated through a sleek armrest control panel—allows users to enjoy coffee or tea while unwinding in their private oasis.

The true magic happens inside the cabin, where the AR projectors bring calming landscapes to life. Whether it’s the rustling of forest leaves or the sound of waves lapping on the shore, SOLACE delivers a fully immersive sensory experience, complete with ambient sounds and fragrances released by built-in diffusers. It's an experience designed to engage all the senses, offering a unique way to relax that goes beyond traditional methods.

Nature-Inspired Exterior Design

The exterior of SOLACE mirrors its calming interior by embracing the beauty of the natural world. Smooth, flowing curves evoke the gentle ripple of water, while geometric wheels take their inspiration from crystals. The halo lights atop the cabin mimic the soft, ethereal glow of natural light, drawing stressed professionals towards a sanctuary that promises refuge from the chaos of daily life. 

In a world where stress is unavoidable, Project: SOLACE is a symbol of hope for South Korea’s business professionals. It offers an innovative approach to relaxation, blending the power of nature with advanced technology to create a space where users can escape the pressures of work. As stress continues to rise among professionals in South Korea, SOLACE stands as a powerful reminder of how design can improve well-being and transform lives.

For those searching for an oasis of calm during a busy schedule, this concept invites you to step inside and rediscover the beauty of true relaxation.

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Jae Hyuk Shin


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