Genesis Empyrean Concept: A visionary concept car that redefines the meaning of high-end luxury

Oct 03, 2024

The Genesis Empyrean is a visionary concept car that redefines the meaning of high-end luxury. Created through a collaboration between exterior designer Cedric Le and interior designer Claire Park, this innovative vehicle was presented at Pebble Beach Car Week, representing the Academy of Art University. With its elegant and striking presence, the Genesis Empyrean targets a high-profile audience, merging avant-garde design with the brand’s evolving luxury identity.

A premium design language rooted in the Genesis badge

The wings of the Genesis badge served as the initial inspiration for the Empyrean's design, symbolizing freedom and sophistication. The design was based on the platform of the Mercedes Maybach to provide a spacious and opulent interior, suitable for long journeys. The goal was to balance the driver and passenger experience, ensuring both enjoyed equal luxury.

One of the key tools in developing this harmony between exterior and interior was VR Gravity Sketch, allowing the designer to explore and adjust forms in real time. This immersive technology helped achieve a one-to-one scale visualization, ensuring that every element, from the lighting to the proportions, worked seamlessly together. The Genesis Empyrean Concept is set to be the flagship model for the brand’s future direction. Its exterior showcases dynamic flowing lines tied together by Genesis' iconic dual-beam lighting motif, giving the car a sense of motion even when stationary. 

Drawing inspiration from the works of fashion designer Iris Van Herpen, the flowing surfaces offer a fluid yet industrial aesthetic, much like Van Herpen’s avant-garde dresses.

One of the most remarkable influences on the Empyrean's design is the Cathedral of Saint Mary of the Assumption in San Francisco. The car’s broad stance and geometric side profile are reminiscent of the cathedral’s expansive and geometric form, exuding a sense of refined nobility. The front fascia takes a more aggressive approach, inspired by the sleek design of the Darkstar concept jet. The angular headlights and aerodynamic efficiency create a balance of form and function, establishing a commanding presence on the road.

The interior of the Genesis Empyrean Concept

Claire Park focused on sculptural forms for the interior, infusing the design with energy and flow. The cabin is designed to feel like a sanctuary in the sky, with ample space for both driver and passengers. The rear seats offer a lounge-style experience, complete with dedicated storage compartments and a space to relax with a drink.

The interior of this Genesis Concept offers three exclusive trims—Gaia, Darkstar, and Luminaire—each creating a distinct atmosphere. The Gaia trim brings a contemporary and natural feel, featuring deep sapphire blue leather and warm wood tones, ideal for those looking to connect with nature in a luxurious setting. Darkstar, inspired by the bold design of a concept jet, offers a daring and dynamic vibe with midnight honeycomb suede seats and carbon fibre accents, perfect for those who crave adventure. Finally, the Luminaire trim represents the pinnacle of sophistication, showcasing gold accents, almond white leather, and lavish textures that envelop passengers in the richest expression of luxury.

The Genesis Empyrean encapsulates the brand's bold vision for the future, blending elements from fashion, architecture, and aeronautics to push the boundaries of luxury automotive design. The concept car is not just a mode of transportation but a statement of elegance, art, and forward-thinking technology.

With its grand presence and esoteric design, the Genesis Empyrean offers an unrivalled experience, elevating the Genesis brand to new heights of luxury.

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