BMW's Neue Vision S Concept Is The Ultimate Solution For Professionals Striving For Work-Life Balance

  May 08, 2024

In the busy world of 2035, where people try to balance their work and personal lives, the Neue Vision S by BMW stands out as a symbol of new ideas. It's a special kind of car that helps you work and move around easily. Now, let's take a closer look at the amazing things this car can do.

Disclaimer: This is an individual project by an IED student and not an official project from BMW

The idea behind creating the Neue Vision S was quite deep: How can we make it easier to work while we're on the move? The design student understood how valuable time is, especially for busy professionals. He wanted to change how we think about working when we're travelling. The designer knew that people need to get things done even when they're not at their desks. So, he decided to design a car that could be like an office on wheels. This way, people could make the most of their time, whether they're stuck in traffic or on a long journey.

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Design Inspired by Nature's Shear Interactions

Drawing inspiration from the fluidity and adaptability found in nature, the Neue Vision S embodies a design philosophy similar to water sculpting rocks over centuries. This concept, termed morphogenic design language, serves as the foundation for the car's aesthetic appeal. Just as water moulds and shapes its surroundings, the car's surface dynamically reacts to its environment, resulting in asymmetrical shear interactions that redefine traditional automotive aesthetics.

The designer has embraced a paradigm of design freedom while paying homage to its iconic sedan lineage. This blend of tradition and innovation is evident in every aspect of the Neue Vision S. Careful exploration and experimentation have led to the introduction of subtle yet impactful variations, maintaining the essence of a sedan while pushing the boundaries of possibility. Each surface and curve of the Neue Vision S reflects the extensive research and development, aimed at creating a vehicle that not only stands out but also seamlessly integrates into its surroundings. The result is a harmonious fusion of form and function, where every line serves a purpose, and every angle tells a story.

The morphogenic design language employed in the Neue Vision S goes beyond aesthetics; it symbolizes a shift towards a more dynamic and adaptable approach to automotive design. Just as nature constantly evolves and adapts, so too does this car, effortlessly blending into diverse environments while exuding a sense of timeless elegance and sophistication.

Interior Designed for Productive Mobility

The designer identified the shortcomings of typical car interiors and set out to create a space that enhances productivity while on the move. He designed an autonomous interior that encourages face-to-face communication, fostering collaboration and efficiency even while travelling. Traditional car interiors often prioritize individual comfort and relaxation, but the student saw an opportunity to rethink this approach. Instead of focusing solely on personal space, he envisioned a layout that facilitates interaction and teamwork, much like an office environment.

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The autonomous interior is carefully crafted to accommodate this vision. Seats are arranged to face each other, creating a conducive environment for discussions and brainstorming sessions. Whether it's a business meeting or a casual chat, occupants can engage with each other comfortably while the vehicle handles the driving. This innovative design promotes collaboration in a mobile setting, allowing passengers to make the most of their time on the road.

Furthermore, by integrating technology and connectivity features, the student from IED ensures that occupants have access to the tools they need to stay productive while on the move. From high-speed internet connectivity to advanced communication systems, the autonomous interior is equipped with everything required for efficient mobile work.


At the core of the Neue Vision S is a smart system that makes it easy for the driver to control the car. This system is designed to adapt to what the driver wants, whether they're working or taking a break. In busy cities where life can be hectic, the Neue Vision S provides a calm and peaceful space. It uses special materials and surfaces to create areas inside the car where people can relax and have fun, while still being productive.

BMW Neue Vision S is more than just a regular car. It's a symbol of how cars can change our lives for the better. Looking forward to 2035, this groundbreaking sedan shows us how technology and design can make our future brighter.

About Designer

Sharang Kulkarni is from Pune, India, and loves automotive and concept design. He recently finished studying Transportation Design at Istituto Europeo di Design Torino. Using sketching and 3D modelling, he brings his creative ideas to life. Sharang's design journey started with art classes as a child and expanded with experiences in India, Japan, the USA, and Italy. These experiences shaped his design style, helping him solve problems in unique ways to improve people's lives.

Looking ahead, Sharang wants to explore conceptual spaceships and advanced design to push the limits of creativity and innovation. Outside of design, Sharang enjoys cooking different foods and is a big Formula 1 fan, fascinated by the technology of motorsports. He also loves hiking on weekends, and finding inspiration in nature.

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Sharang Kulkarni