We live in a world of duality, constantly juggling different roles, responsibilities, and desires. The shooting brake concept aims to reflect this reality by offering a vehicle that can seamlessly transition between different modes and mindsets. With its unique blend of sportiness and practicality, it allowed the designer to fuse seemingly conflicting elements into a cohesive and compelling package.
Disclaimer: This is an individual project by a designer and not an official project from Kia
The designer got it’s inspiration from the company's innovative "Opposites United" philosophy and showcased it further through an exciting new shooting brake concept. This guiding principle isn't just about creating another car - it's about crafting an experience that speaks to the multifaceted lives we all lead.
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From work to leisure, practicality to indulgence, the Kia shooting brake concept offers a platform for users to creatively fuse different experiences. By dividing these conflicting concepts into 'A time' and 'B time,' the designer has created a vehicle that caters to diverse lifestyles, effortlessly transitioning between work and play.
So, let's dive into the world of "Opposites United" and see how a design student is changing the game with his shooting brake concept.
Every angle tells a story in the Kia Shooting Brake
In the world of car design, every curve and angle tells a story of creativity and skill. Throughout the design process, the design student explored three different directions, guided by the idea of blending opposites.
In the direction A the student transformed the shooting brake into a relaxing sanctuary. By redesigning the rear tailgate, he made a space where luxury and function met seamlessly. This bold move showed his dedication to innovation.
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Furthermore the “Descending Slope Gesture,” a groundbreaking design concept aiming to blend sportiness with spaciousness. This design approach focuses on creating a smooth transition from the rear to the front, enhancing both the vehicle’s appearance and passengers’ comfort. By incorporating larger cabins, Kia ensures each journey is both thrilling and comfortable. Additionally, the inclusion of a large outline adds versatility and usability to the concept.
In Direction B, the designer expanded the Kia’s signature design identity, the ‘Starmap,’ to new levels. By extending this theme to the entire side body and integrating elements from the front and rear lights, he creates a unified and captivating look. The flowing profile line and boxy rear outline hint at a new era of shooting brakes, where sophistication meets versatility.
Furthermore, the designer introduced a groundbreaking concept: the convergence of two masses. This innovative approach entails uniting disparate masses to form a natural triangular shape, offering a fresh perspective in the world of shooting brakes and catering to a diverse range of user experiences.
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The Direction C, takes this concept to new heights by incorporating diagonal lines seamlessly integrated with black garnish. This design choice accentuates the inherent triangular theme along the vehicle’s side, epitomizing the essence of “Opposites United.” Pairing a pickup-type trunk, boasting generous luggage space, with a sleek and dynamic front design, Direction C embodies a harmonious blend of utility and sportiness.
As Direction C unfolds, design student infuses the distinctive identity of the brand, ‘starmap,’ into the shooting brake’s profile line, further enhancing its visual appeal. Additionally, he emphasises a more boxy rear outline, accentuating the functionality of the pickup trunk and offering users a versatile array of experiences. Moreover, designer’s attention to detail extends to the wheels, where geometric patterns reflect the brand’s identity, ensuring cohesion with Kia’s overarching vision and values.
Conclusion
In conclusion, Kia’s “Opposites United” philosophy goes beyond just building cars; it’s about making dreams a reality. It showcases Kia’s dedication to pushing boundaries and creating exceptional vehicles. So, when you see a Kia shooting brake speeding by, take a moment to appreciate the innovation behind it. You never know, it might inspire you to embrace life’s contrasts in your own journey.
About Designer
Suhyun An, a third-year student majoring in industrial design at Chung-Ang University in the Republic of Korea, is currently preparing a portfolio and projects in pursuit of a career as a car exterior designer.
