This Toyota TOMO concept is EXACTLY what we need in urban & suburban areas

Jun 18, 2024

In an age where prolonged sitting has become the norm, back pain and discomfort are common afflictions for many, especially during long commutes. Addressing this issue, Chungsuk Moon, a student at Coventry University, has developed a groundbreaking vehicle design for his BA thesis project. This Toyota TOMO Concept, showcased in the Coventry University degree show, introduces a dual-mode driving system that promises to revolutionize the way people experience their daily commutes.

The dual-mode driving system in Moon's concept vehicle allows for two distinct driving positions: conventional seated and standing modes. The seated mode offers an ergonomic design that provides optimal lumbar support and promotes a natural sitting posture, reducing the strain on the lower back. On the other hand, the standing mode enables the driver to operate the vehicle while standing, which helps alleviate the stress caused by prolonged sitting. This mode is especially beneficial for short trips or during heavy traffic, allowing drivers to stretch and adjust their posture without interrupting their journey.

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Named TOMO, which comes from the Japanese word "Tomodachi" (ともだち) meaning friend, this vehicle is designed to be a reliable companion for its users. TOMO concept is primarily aimed at young professionals living in urban or suburban areas in Japan. Following the kei car regulations offers many financial benefits and a compact design that is perfect for city life. However, TOMO is not just any kei car. It provides a unique driving experience with its two driving modes: seated and standing. These modes are inspired by adjustable desks that can move up and down. In the seated mode, the design offers comfort and support for long drives. In the standing mode, the driver can stand up, stretch, and change their posture, which is particularly useful for short trips or when stuck in traffic.

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Toyota TOMO Concept Design: Firm, Minimal, and Vertical

The exterior of TOMO is carefully designed with three key themes: Firm, Minimal, and Vertical. Kei cars often appear unstable because of their small wheels and tall structure. To address this, TOMO’s design focuses on creating a sturdy and reliable look. Inspired by helmets, which stand for safety and protection, the car gives off a secure and solid vibe. Clean surfaces and simple graphics dominate TOMO’s design, helping it fit smoothly into urban settings. The higher design ratio allows for the dual driving modes, which require a vertical emphasis. Wide windows offer excellent visibility, whether the driver is seated or standing, enhancing both safety and convenience.

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Practicality is another important aspect of TOMO’s design. Despite its compact size, features like sliding drawers make the most of the interior space, ensuring it remains functional and user-friendly.

Toyota TOMO’s most distinctive exterior feature is its helmet-like body. The vehicle’s Daylight Opening (DLO) design ensures good visibility in both seated and standing driving modes, which helps the driver feel secure. The headlights and other details are crafted to be seamless and timeless, sticking to the car’s minimalist style. By blending a robust appearance with a sleek, modern aesthetic, this concept redefines the typical kei car look while staying practical and user-friendly. The design manages to convey strength and stability, counteracting the usual perception of kei cars as unstable.

Interior Design of this TOMO Concept is inspired by Innovation

The interior of the TOMO Concept is inspired by IKEA's BEKANT desk, which can switch from sitting to standing positions with the push of a button. This idea is applied to TOMO’s dashboard and steering wheel, which can adjust to allow the driver to switch between seated and standing driving modes. In sitting mode, it feels like driving a regular car. In standing mode, it’s similar to riding an electric scooter, with the steering wheel tilted downward for easier use. Inside, the minimalist design continues with simple graphics and clean lines that match the exterior. The dashboard and steering wheel have a functional, mechanical look, focusing on practicality. Despite the compact size of a kei car, TOMO’s interior is designed to make the most of the available space and ensure comfort. The high ceiling allows for features like a rear bench and a clothes hanger, adding to the vehicle’s practicality.

By reimagining the driving experience, the Toyota Concept addresses the common issue of back pain during long commutes with its unique dual-mode system. Its firm, minimalist, and vertical design makes it a standout in the kei car market. As the Toyota TOMO Concept becomes a part of urban and suburban life, it aims to be more than just transportation—it aims to be a friendly companion on the road, enhancing daily life for its users. In short, this concept shows how thoughtful design can lead to practical solutions that improve everyday life. 

This vehicle not only meets the functional needs of its users but also enhances their commuting experience, setting a new standard for comfort and convenience in the car industry.

Chungsuk Moon